EnviroMedia Greenwashing Index
Promoted by EnviroMedia Social Marketing and the University of Oregon

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Site Goal #1:
Help consumers become more savvy about evaluating environmental marketing claims of advertisers.

Site Goal #2:
Hold businesses accountable to their environmental marketing claims.

Tag Cloud:

recycle hybrid green cleaning product gas animal renewable agriculture eco friendly bottled water reusable car carbon energy tree clean coal

Yahoo-Dolphin

1.2 AVERAGE RATING

Serious SmartShield Sun Protection

1.2 AVERAGE RATING

o.b. tampons

1.2 AVERAGE RATING

Sun Chips

1.2 AVERAGE RATING

Chevron Human Energy

1.2 AVERAGE RATING

The Recopack [ recycled ecological packing solution ]

1.2 AVERAGE RATING

Wachusett Mountain Green Commercial

1 AVERAGE RATING

Public Transportation Saves

1.2 AVERAGE RATING

Boulder Green Properties

1.2 AVERAGE RATING

Wind Power

1.2 AVERAGE RATING

TXU Energy EarthDay Web Page

4.7 AVERAGE RATING

Malaysian Palm Oil Council

4.6 AVERAGE RATING

Scare Tactics by US Chamber of Commerce

4.6 AVERAGE RATING

Fiji Water at Expo West

4.7 AVERAGE RATING

BMW (South Africa) - Defining Innovation

4.7 AVERAGE RATING

GE ecomagination - Discovery at Spring Trails

4.6 AVERAGE RATING

Renewal Spring Water

4.8 AVERAGE RATING

Green Britain

4.6 AVERAGE RATING

Coal: Pennsylvania's Clean Green Energy

4.7 AVERAGE RATING

Shell Eureka

4.6 AVERAGE RATING

The New York Times, On the Alert for Misleading Ads

10 Ways To Tell If A Product Is (Or Isn't) Really 'Natural'

CBS Accused of ‘Greenwashing’

On FTC Green Guides: The ad industry doth protest too much

Read Our Response to Proposed FTC Green Guides Update

Federal News Roundup: Guides for Green Marketers, GHG Reporting

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© 2012 EnviroMedia Social Marketing
The Greenwashing Index is promoted by EnviroMedia Social Marketing in partnership with the University of Oregon School of Journalism and Communication.
The ads posted and evaluated here are not submitted or rated by EnviroMedia Social Marketing staff, and the opinions, views, and statements found on this site do not necessarily reflect those of EnviroMedia Social Marketing, its principals, or its employees.