Greenwashing Index

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If you’ve seen an ad promoting the environmental qualities of a product or company, post it here, rate it, then come back to see what other users say. While you’re here, view and rate other ads too.
 

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    StuBoulder Green Properties1.2Average Rating
    1.2The Recopack [...
    1.4Serious SmartShield...
    1.4Eco-Bag
    1.5Where Does Your Energy...

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    Scare Tactics by US Chamber of CommerceScare Tactics by US Chamber...4.6Average Rating
    4.6GE ecomagination...
    4.6CitroËn C-Zero
    4.6UK Shell Ad Ruled...
    4.5Air wick and national...

  • News Flash

     
    • Wet Wipe Manufacturer Agrees To Substantiate “Flushability” Advertising Claims under Settlement with FTC
    • Consumer Eagle: gDiaper Settlement Shows the Challenges of ‘Green’ Marketing
    • The New York Times: Clorox Aims to Get Green Works Out of Its Niche
    • AdAge: FTC Issues Final Version of Green Guides
    • Angie's List Magazine: Is Your Contractor Eco-Friendly or Eco-Fake?
    • Greenwashing Crusaders Now Tackling Bogus Food and Fitness Marketing

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The Greenwashing Index is promoted by EnviroMedia Social Marketing in partnership with the University of Oregon School of Journalism and Communication.

The ads posted and evaluated here are not submitted or rated by EnviroMedia Social Marketing staff, and the opinions, views, and statements found on this site do not necessarily reflect those of EnviroMedia Social Marketing, its principals, or its employees.