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Site Goal #1:
Help consumers become more savvy about evaluating environmental marketing claims of advertisers.

Site Goal #2:
Hold businesses accountable to their environmental marketing claims.

Site Goal #3:
Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment.

Voted Most Authentic

Black Cloud

Black Cloud

1 AVERAGE RATING

Mythic Paint Ad Seventeen

Mythic Paint Ad Seventeen

1 AVERAGE RATING

Global Warming

Global Warming

1 AVERAGE RATING

We

We're Going Green

1 AVERAGE RATING

Eco-Bag

Eco-Bag

1 AVERAGE RATING

Drink Respsonsibly

Drink Respsonsibly

1 AVERAGE RATING

Voted Worst Offenders

Malaysian Palm Oil Council

4.8 AVERAGE RATING

The New TXU

4.7 AVERAGE RATING

TXU Energy EarthDay Web Page

TXU Energy EarthDay Web Page

4.7 AVERAGE RATING

Monsanto Imagine - Banner

Monsanto Imagine - Banner

5 AVERAGE RATING

Easyjet CO2 claim

Easyjet CO2 claim

4.9 AVERAGE RATING

News Flash

FTC Charges Three Companies With False Green Claims; Delays New Guides

Beware of Greenwashing
TIME Magazine

EnviroMedia's Greenwashing Index is featured in a TIME Magazine Edition (Sept. 22) in the "Going Green" section. The story by Bryan Walsh is "Eco-Buyer Beware: Green Can Be Deceiving." Read the article.