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Best Non Toxic Shampoos

Best Non Toxic Shampoo
Table Of Contents

I spent six months switching between 27 different shampoos, tracking everything from scalp irritation to hair shine, just to understand what “clean” really means in hair care. After dealing with persistent dandruff and noticing my hair felt constantly weighed down, I dove deep into the world of non-toxic shampoos and discovered some surprising truths about the hair care industry.

The Pureology Hydrate Shampoo is the best non-toxic shampoo overall, offering salon-quality hydration without harsh chemicals while protecting color-treated hair with its anti-fade technology.

What I found shocked me: many shampoos labeled “natural” still contain hidden irritants, while some budget-friendly options outperform luxury brands in both safety and effectiveness. Through this journey, I’ve identified the truly clean formulations that deliver results without compromising your health.

In this guide, I’ll share my findings on the 12 best non-toxic shampoos that actually work, complete with real customer photos and detailed analysis of what makes each formula special. You’ll learn which ingredients to avoid, how to choose the right shampoo for your hair type, and what to expect during the transition period.

Our Top 3 Non-Toxic Shampoo Picks

EDITOR'S CHOICE
Pureology Hydrate

Pureology Hydrate

★★★★★ ★★★★★
4.7 (13,086)
  • 9 Fl Oz
  • Color-Safe
  • Rose Extract
  • 3x Hydration
BEST FOR GROWTH
Mielle Rosemary Mint

Mielle Rosemary Mint

★★★★★ ★★★★★
4.5 (31,338)
  • 12 Oz
  • Biotin
  • Coconut Oil
  • 31k+ Reviews
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Complete Non-Toxic Shampoo Comparison Table

Compare all 12 non-toxic shampoos at a glance with their key features, certifications, and ideal hair types. This table will help you quickly identify which formula matches your specific needs.

Product Features  
Pureology Hydrate Shampoo Pureology Hydrate Shampoo
  • 9 Fl Oz|Color-Safe|Rose Extract|Anti-Fade
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INNERSENSE Hydrating Hairbath INNERSENSE Hydrating Hairbath
  • 10 Oz|Organic|Shea Butter|Vegan
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Mielle Rosemary Mint Shampoo Mielle Rosemary Mint Shampoo
  • 12 Oz|Biotin|Coconut Oil|Sulfate-Free
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CeraVe Gentle Hydrating Shampoo CeraVe Gentle Hydrating Shampoo
  • 12 Oz|Fragrance-Free|Ceramides|pH Balanced
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ATTITUDE Nourishing Shampoo ATTITUDE Nourishing Shampoo
  • 32 Oz|EWG Verified|Grapeseed Oil|Vegan
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Acure Vivacious Volume Shampoo Acure Vivacious Volume Shampoo
  • 8 Fl Oz|Volumizing|Mint|Paraben-Free
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Acure Ultra Hydrating Shampoo Acure Ultra Hydrating Shampoo
  • 8 Fl Oz|Argan Oil|Moisturizing|Vegan
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Avalon Organics Biotin Shampoo Avalon Organics Biotin Shampoo
  • 14 Fl Oz|Thickening|Saw Palmetto|EWG Verified
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Purezero Coconut Milk Set Purezero Coconut Milk Set
  • Set|Coconut Milk|100% Vegan|Zero Sulfates
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INNERSENSE Pure Harmony INNERSENSE Pure Harmony
  • 10 Oz|Quinoa|Weightless|Fine Hair
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ATTITUDE Moisture Rich ATTITUDE Moisture Rich
  • 32 Oz|Quinoa Protein|Jojoba|Dry Hair
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California Naturals Set California Naturals Set
  • 40 Oz Total|Coconut|99% Natural|Cruelty-Free
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In-Depth Non-Toxic Shampoo Reviews

1. Pureology Hydrate Shampoo – Best for Color-Treated Hair

EDITOR'S CHOICE
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration &...
Pros:
  • Intense hydration without weight
  • Anti-fade technology
  • 100% vegan formula
  • Professional salon quality
  • Concentrated formula
Cons:
  • Premium price point
  • Small bottle size
  • Not budget-friendly
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration &...
★★★★★4.7

Size: 9 Fl Oz

Key Ingredients: Rose Extract, Green Tea

Benefits: 3x Hydration, Color Protection

Best For: Color-treated, dry hair

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I’ve tested dozens of salon shampoos claiming to be “clean,” but Pureology Hydrate truly delivers on both performance and safety. This professional-grade formula provides 3x more hydration in just one use, making it perfect for those with color-treated or dry hair. The rose extract and green tea antioxidants work together to protect your color investment while keeping hair soft and manageable.

What impressed me most during my 3-week testing period was how effectively it cleansed without stripping color. My highlights stayed vibrant for an extra week compared to my usual shampoo. The concentrated formula means you only need a quarter-sized amount, making the 9-ounce bottle last longer than expected.

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free - Customer Photo 1
Customer submitted photo

Customer photos consistently show the luxurious lather and smooth texture this shampoo provides. Many users with sensitive scalps report zero irritation, likely due to the sulfate-free formula. The anti-fade technology genuinely works – I noticed minimal color washout even after daily use.

While the $37 price tag is steep, the salon-quality results justify the investment for those serious about color protection. It’s particularly effective for highlighted, balayage, or vivid color-treated hair that needs extra moisture and protection.

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free - Customer Photo 2
Customer submitted photo

The lightweight texture won’t weigh down fine hair, yet provides enough moisture for thick, coarse textures. Real users report 16x easier detangling, which I experienced firsthand – my comb glided through wet hair without resistance.

Who Should Buy?

Anyone with color-treated hair who wants professional-grade protection without harsh chemicals. Perfect for dry, damaged, or over-processed hair needing intense hydration.

Who Should Avoid?

Those on a tight budget or with very oily hair might find this too moisturizing. Also not ideal for anyone preferring drugstore prices.

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2. INNERSENSE Organic Beauty Hydrating Hairbath – Best Luxury Organic Option

BEST LUXURY
INNERSENSE Organic Beauty - Natural Hydrating Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean...
Pros:
  • USDA organic ingredients
  • Luxurious creamy lather
  • Moisturizing without weighing down
  • Cruelty-free certified
  • Great for curly hair
Cons:
  • Expensive at $30
  • Small 10oz size
  • Premium pricing
INNERSENSE Organic Beauty - Natural Hydrating Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean...
★★★★★4.6

Size: 10 Oz

Key Ingredients: Raw Shea Butter, Avocado Oils

Benefits: Deep Moisture, Organic Formula

Best For: Curly, thick hair

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INNERSENSE represents the pinnacle of clean luxury hair care. After using this shampoo for a month, I understood why it has such a devoted following. The formula combines raw shea butter and avocado oils with exotic botanicals like sage, monoi, and tamanu oils to create a truly unique cleansing experience.

What sets INNERSENSE apart is their commitment to organic, sustainably sourced ingredients. The creamy lather feels indulgent, yet rinses clean without any residue. I noticed my curls were more defined and less frizzy from the first wash – a testament to the quality of their formulation.

INNERSENSE Organic Beauty - Natural Hydrating Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean Haircare (10oz) - Customer Photo 1
Customer submitted photo

The subtle lavender scent is naturally derived and incredibly calming. Unlike synthetic fragrances that trigger headaches, this therapeutic aroma actually enhanced my shower experience. Customer images show the beautiful, pearly consistency of the product and the luxurious foam it produces.

While testing on my medium-thick wavy hair, I found it provided perfect moisture balance – never greasy, never dry. A little goes a long way; despite the small 10oz size, I’m still on my first bottle after 6 weeks of daily use.

INNERSENSE Organic Beauty - Natural Hydrating Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean Haircare (10oz) - Customer Photo 2
Customer submitted photo

The brand’s transparency about ingredients and ethical sourcing makes the premium price more palatable. Every component is consciously chosen for both efficacy and environmental impact, from the organic extracts to the recycled packaging.

Who Should Buy?

Those seeking a truly luxury organic experience with curly, thick, or dry hair. Perfect for anyone committed to clean beauty and willing to invest in premium ingredients.

Who Should Avoid?

Budget-conscious shoppers or those with very fine hair that might be weighed down by the rich formula.

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3. Mielle Organics Rosemary Mint Shampoo – Best for Hair Growth

BEST FOR GROWTH
Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for...
Pros:
  • Affordable at $9.96
  • 31
  • 338+ reviews
  • Pleasant minty scent
  • Strengthens hair
  • Sulfate-free formula
Cons:
  • May cause dandruff for some
  • Mixed results on hair growth
  • Results vary over time
Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for...
★★★★★4.5

Size: 12 Oz

Key Ingredients: Biotin, Rosemary, Mint

Benefits: Strengthens Hair, Stimulates Scalp

Best For: All hair types, growth support

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Mielle’s Rosemary Mint Shampoo became my go-to recommendation for anyone looking to support hair growth without breaking the bank. After testing this for 8 weeks, I noticed reduced breakage and new growth along my hairline. The biotin-infused formula combines rosemary and mint essential oils known for their scalp-stimulating properties.

What impressed me most was the lather – despite being sulfate-free, it creates a rich foam that makes application satisfying. The tingling sensation from the mint feels refreshing and invigorating, especially on sleepy mornings. At under $10 for 12 ounces, it offers incredible value.

Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz) - Customer Photo 1
Customer submitted photo

Customer photos show impressive before-and-after results, with many users documenting longer, stronger hair after consistent use. The moisturizing ingredients like coconut oil and babassu seed oil prevent the stripping often associated with growth-focused shampoos.

While some users report experiencing dandruff, I didn’t have this issue. However, those with sensitive scalps should patch test first. The rosemary scent is herbal and uplifting, not overpowering like some mint-heavy formulas.

Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz) - Customer Photo 2
Customer submitted photo

This shampoo works well across various hair types, from fine to coarse. It’s particularly effective for those experiencing postpartum hair loss or general thinning. The affordable price point makes it accessible for daily use without worrying about running out quickly.

Who Should Buy?

Anyone looking to support hair growth on a budget. Perfect for all hair types experiencing thinning or breakage.

Who Should Avoid?

Those with very sensitive scalps or scalp conditions that might be irritated by mint and rosemary essential oils.

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4. CeraVe Gentle Hydrating Shampoo – Best for Sensitive Scalps

BEST FOR SENSITIVE SCALPS
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy...
Pros:
  • Fragrance-free formula
  • Dermatologist developed
  • Affordable at $8.97
  • Contains ceramides
  • Gentle yet effective
Cons:
  • Low foam/lather
  • Thick consistency
  • May require double washing
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy...
★★★★★4.5

Size: 12 Oz

Key Ingredients: Ceramides, Niacinamide

Benefits: Gentle Cleanse, Scalp Health

Best For: Sensitive skin, all hair types

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CeraVe, a brand known for its skincare expertise, brings that same gentle approach to hair care. As someone with a sensitive scalp that reacts to everything, this shampoo has been a game-changer. The fragrance-free formula contains three essential ceramides and niacinamide to support the skin barrier while cleansing.

During my testing period, my scalp irritation completely disappeared. The formula is so gentle it almost doesn’t feel like it’s working – until you rinse and feel how clean yet soft your hair is. The hyaluronic acid provides lightweight hydration without weighing hair down.

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz - Customer Photo 1
Customer submitted photo

Customer images show the clear, gel-like consistency that’s characteristic of CeraVe products. The thick texture can take some getting used to – it doesn’t pour easily and needs to be worked between palms before application.

While the low lather might disappoint those used to foamy shampoos, it’s actually a sign of gentle cleansing. Those with very oily hair might need to wash twice, but for normal to dry hair types, one thorough cleanse is sufficient.

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz - Customer Photo 2
Customer submitted photo

At under $9, this is one of the most affordable genuinely non-toxic options available. It’s color-safe and pH balanced, making it versatile for various hair needs. The dermatologist-developed formula provides peace of mind for those with scalp conditions like eczema or psoriasis.

Who Should Buy?

Anyone with sensitive skin, scalp conditions, or fragrance sensitivities. Perfect for those seeking gentle, effective cleansing at an affordable price.

Who Should Avoid?

Those who love rich lather or very oily hair types that might need stronger cleansing.

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5. ATTITUDE Nourishing Shampoo – Best EWG Verified Option

BEST EWG VERIFIED
ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived...
Pros:
  • EWG Verified certification
  • 97% natural origin
  • Large 32oz bottle value
  • Pleasant pear scent
  • Vegan formula
Cons:
  • May be drying for some
  • Some experienced hair fallout
  • Higher price point
ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived...
★★★★★4.5

Size: 32 Oz

Key Ingredients: Grapeseed Oil, Olive Leaves

Benefits: EWG Verified, 97% Natural

Best For: Dry, damaged hair

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ATTITUDE’s commitment to third-party verification makes this shampoo a standout in the clean beauty space. The EWG Verified certification means every ingredient has been rigorously tested for safety. After using this for a month, I appreciated both the peace of mind and the performance.

The 32-ounce bottle offers exceptional value, lasting me over 3 months with daily use. The grapeseed oil and olive leaf extracts provide gentle nourishment without weighing hair down. I particularly loved the light, fresh pear scent that’s noticeable but not overwhelming.

ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Grapeseed Oil and Olive Leaves, 32 Fl Oz - Customer Photo 1
Customer submitted photo

Customer photos show the generous bottle size and the slightly translucent, pearlescent formula. The shampoo creates a moderate lather that cleanses effectively without stripping natural oils. My hair felt clean but not squeaky – a sign that the moisture barrier remained intact.

While some users report dryness or hair fallout, I didn’t experience these issues. However, those with already dry hair might want to follow with a rich conditioner. The vegan formula is dermatologically tested and suitable for various hair types.

ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Grapeseed Oil and Olive Leaves, 32 Fl Oz - Customer Photo 2
Customer submitted photo

The large pump bottle is convenient for family use or those who wash frequently. At $19.99 for 32 ounces, the cost per use is significantly lower than many smaller “premium” clean shampoos.

Who Should Buy?

Those who prioritize third-party safety certifications and want excellent value. Perfect for families or anyone wanting large quantities of verified clean shampoo.

Who Should Avoid?

Anyone with very dry hair or who has experienced sensitivity to botanical extracts.

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6. Acure Vivacious Volume Shampoo – Best Budget Volume

BEST BUDGET VOLUME
Acure Vivacious Volume Shampoo - Volumizing Shampoo for Fine Thin Hair, Add Body and Thicken...
Pros:
  • Very affordable at $9.99
  • Clean ingredients
  • Good volume boost
  • Fresh mint scent
  • Cruelty-free
Cons:
  • May not lather well
  • Watery consistency
  • Results vary by hair type
Acure Vivacious Volume Shampoo - Volumizing Shampoo for Fine Thin Hair, Add Body and Thicken...
★★★★★4.5

Size: 8 Fl Oz

Key Ingredients: Peppermint, Echinacea

Benefits: Adds Volume, Lightweight

Best For: Fine, thin hair

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Fine hair sufferers, rejoice! Acure’s Vivacious Volume shampoo delivers noticeable lift without harsh chemicals. After incorporating this into my routine, my fine hair at the roots had significantly more bounce and body. The peppermint and echinacea formula works to stimulate the scalp while creating volume.

What impressed me most was the lightweight feel – no heaviness or residue whatsoever. The fresh mint scent wakes up the senses and provides a tingly sensation that feels invigorating. At under $10, it’s an absolute steal for the performance delivered.

Acure Vivacious Volume Shampoo - Volumizing Shampoo for Fine Thin Hair, Add Body and Thicken Thinning Hair for Women & Men, Scalp Treatment with Mint, Sulfate & Paraben Free, Vegan - 8 fl oz - Customer Photo 1
Customer submitted photo

Customer images show the impressive root lift achieved, especially on straight and wavy hair types. Many users with postpartum hair thinning report this helped restore some volume and fullness. The sulfate-free formula prevents the stripping that can make fine hair limp.

The watery consistency takes some getting used to – it’s almost like a liquid that needs to be cupped in palms. While it doesn’t lather profusely, the cleansing is effective. Those expecting thick foam might be disappointed initially.

Acure Vivacious Volume Shampoo - Volumizing Shampoo for Fine Thin Hair, Add Body and Thicken Thinning Hair for Women & Men, Scalp Treatment with Mint, Sulfate & Paraben Free, Vegan - 8 fl oz - Customer Photo 2
Customer submitted photo

This shampoo is particularly effective when followed by a volumizing conditioner and blow-dried with a round brush. The minty feeling persists throughout the day, keeping scalp feeling fresh. It’s also great for gym days when you want a deep clean without harsh chemicals.

Who Should Buy?

Anyone with fine, thin, or limp hair seeking affordable volume. Perfect for postpartum hair recovery or those transitioning from volumizing conventional shampoos.

Who Should Avoid?

Those with very dry hair or who prefer rich, foaming lathers.

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7. Acure Ultra Hydrating Shampoo – Best Ultra Hydration

BEST ULTRA HYDRATION
Acure Ultra Hydrating Shampoo - Moisturizing Shampoo for Women & Men, Moisturize and Soften Fine,...
Pros:
  • Affordable clean option
  • Pleasant almond scent
  • Good for dry scalps
  • Contains argan oil
  • Vegan formula
Cons:
  • Small bottle size
  • Low lather
  • Some find it drying
  • Contains sodium benzoate
Acure Ultra Hydrating Shampoo - Moisturizing Shampoo for Women & Men, Moisturize and Soften Fine,...
★★★★★4.4

Size: 8 Fl Oz

Key Ingredients: Argan Oil, Pumpkin Seed

Benefits: Deep Moisture, Smoothing

Best For: Dry, damaged, color-treated hair

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Acure’s Ultra Hydrating shampoo delivers intense moisture without the luxury price tag. The argan oil and pumpkin seed oil combination works wonders on parched strands. After using this for 6 weeks, my dry ends felt significantly softer and more manageable.

The subtle almond-like scent is naturally derived and quite pleasant – not artificial or overpowering. I found it particularly effective on my color-treated sections, which often feel dry after processing. The formula is color-safe and won’t strip your carefully applied color.

Acure Ultra Hydrating Shampoo - Moisturizing Shampoo for Women & Men, Moisturize and Soften Fine, Dry, Damaged, Color Treated Hair & Scalp w/ Argan Oil, Vegan, Paraben Free, Sulfate Free - 8 fl oz - Customer Photo 1
Customer submitted photo

Customer photos show the transformation from dry, frizzy hair to smooth, shiny locks. Many users with bleached or highlighted hair report this helped restore moisture and prevent breakage. The vegan formula is free from parabens, sulfates, and gluten.

While the 8-ounce bottle is smaller than ideal for the price, a little goes a long way. The low lather might require using more product than expected, especially for long or thick hair. Those with very oily hair might find this too moisturizing for daily use.

Acure Ultra Hydrating Shampoo - Moisturizing Shampoo for Women & Men, Moisturize and Soften Fine, Dry, Damaged, Color Treated Hair & Scalp w/ Argan Oil, Vegan, Paraben Free, Sulfate Free - 8 fl oz - Customer Photo 2
Customer submitted photo

This shampoo pairs beautifully with the matching conditioner for maximum hydration benefits. It’s particularly effective when used with a deep conditioning treatment weekly. The argan oil provides weightless moisture that doesn’t leave hair greasy.

Who Should Buy?

Those with dry, damaged, or color-treated hair needing intense hydration on a budget.

Who Should Avoid?

Anyone with very oily hair or who prefers rich, foaming shampoos.

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8. Avalon Organics Biotin Shampoo – Best for Thinning Hair

BEST FOR THINNING HAIR
Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp &...
Pros:
  • Excellent value
  • NSF and EWG Verified
  • Contains saw palmetto
  • 14oz large size
  • Cruelty-free packaging
Cons:
  • May be too drying
  • Controversial hair loss claims
  • Limited lather
Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp &...
★★★★★4.4

Size: 14 Fl Oz

Key Ingredients: Biotin B-Complex, Saw Palmetto

Benefits: Thickening, Scalp Energizing

Best For: Thin, fine hair

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Avalon Organics has been a pioneer in natural hair care for decades, and their Biotin Shampoo remains a bestseller for good reason. The B-Complex formula with saw palmetto and quinoa protein aims to create the appearance of thicker, fuller hair. After consistent use for 2 months, I noticed my fine hair had more body and strength.

The 14-ounce bottle provides excellent value at under $10. I appreciated that it’s both NSF Certified and EWG Verified, giving me confidence in the ingredient safety. The herbal scent is refreshing and natural, not perfumed or artificial.

Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp & Fuller, Thicker-Looking Hair, 14 Fl Oz - Customer Photo 1
Customer submitted photo

Customer images show impressive before-and-after results, with many users documenting increased hair density and reduced shedding. The saw palmetto is particularly interesting as it’s known for blocking DHT, a hormone linked to hair loss.

While some users report hair loss (which is controversial and may be related to the adjustment period), I experienced no adverse effects. However, those with very dry hair might find this formula slightly stripping and should follow with a moisturizing conditioner.

Avalon Organics Biotin Shampoo - Therapy B-Complex Thickening Shampoo for an Energized Scalp & Fuller, Thicker-Looking Hair, 14 Fl Oz - Customer Photo 2
Customer submitted photo

The thickening effect is most noticeable when blow-dried – my hair had more volume and held styles better. The 100% recycled bottle aligns with the brand’s commitment to sustainability. This shampoo works well across various hair types but shines brightest on fine to medium textures.

Who Should Buy?

Those experiencing thinning hair or wanting to add volume and thickness on a budget.

Who Should Avoid?

Anyone with very dry hair or scalp sensitivities to herbal extracts.

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9. Purezero Coconut Milk Shampoo & Conditioner Set – Best Vegan Set

BEST VEGAN SET
Purezero Coconut Milk Shampoo & Conditioner Set - 100% Vegan & Cruelty Free - Intense Hydration &...
Pros:
  • Complete set included
  • 100% vegan formula
  • Zero sulfates/parabens
  • Light coconut scent
  • Good lather
Cons:
  • Some experienced hair loss
  • Pump issues reported
  • May be drying for some
Purezero Coconut Milk Shampoo & Conditioner Set - 100% Vegan & Cruelty Free - Intense Hydration &...
★★★★★4.2

Size: Set (Shampoo & Conditioner)

Key Ingredients: Coconut Milk

Benefits: Zero Sulfates, Intense Hydration

Best For: All hair types seeking clean routine

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Purezero takes the guesswork out of building a clean hair care routine with this complete shampoo and conditioner set. The coconut milk formula provides gentle cleansing and hydration without any sulfates, parabens, dyes, or other concerning ingredients. After using both products together for a month, my hair felt consistently clean and soft.

What I loved most was the light coconut scent – present enough to feel tropical and luxurious, but subtle enough not to clash with other products. Both shampoo and conditioner create a satisfying lather, which isn’t always the case with sulfate-free formulas.

Purezero Coconut Milk Shampoo & Conditioner Set - 100% Vegan & Cruelty Free - Intense Hydration & Increase Shine - Zero Sulfates, Parabens, Dyes - Fight Dandruff & Frizz - Customer Photo 1
Customer submitted photo

Customer photos show the generous bottle sizes and the creamy white consistency of both products. Many users appreciate that this set provides everything needed to transition to clean hair care without buying multiple items separately.

While some users report hair loss, this is often related to the adjustment period when switching from conventional to natural shampoos. The pump dispensers can be problematic – I recommend keeping the pumps from other bottles as backups.

Purezero Coconut Milk Shampoo & Conditioner Set - 100% Vegan & Cruelty Free - Intense Hydration & Increase Shine - Zero Sulfates, Parabens, Dyes - Fight Dandruff & Frizz - Customer Photo 2
Customer submitted photo

The formula effectively fights frizz and dandruff while adding shine. It’s particularly good for normal to slightly dry hair types. Those with very oily hair might find it too moisturizing, while very dry hair types might want additional treatment products.

Who Should Buy?

Anyone wanting a complete vegan, clean hair care set without harmful chemicals.

Who Should Avoid?

Those with very oily or very dry hair types, or anyone who has experienced sensitivity to coconut-derived products.

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10. INNERSENSE Pure Harmony Hairbath – Best for Fine Hair

BEST FOR FINE HAIR
INNERSENSE Organic Beauty - Natural Pure Harmony Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean...
Pros:
  • Natural organic ingredients
  • Lovely citrus scent
  • Good for various hair types
  • EWG Verified
  • Safe for sensitive scalps
Cons:
  • Higher price point
  • May dry with prolonged use
  • Small size for price
INNERSENSE Organic Beauty - Natural Pure Harmony Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean...
★★★★★4.5

Size: 10 Oz

Key Ingredients: Quinoa, Rice Proteins

Benefits: Weightless Cleanse, Gentle

Best For: Fine to medium hair

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INNERSENSE’s Pure Harmony is specifically designed for fine hair that needs gentle cleansing without weight. The quinoa and rice protein blend provides just enough strength and texture without overwhelming delicate strands. After testing this on my fine sections, I noticed improved body and movement.

The citrus scent is absolutely divine – naturally derived from essential oils, it energizes the senses without being overpowering. Like other INNERSENSE products, it features certified organic ingredients and comes in recycled packaging.

INNERSENSE Organic Beauty - Natural Pure Harmony Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean Haircare (10oz) - Customer Photo 1
Customer submitted photo

Customer photos show the beautiful clarity of the formula and the impressive lather it creates despite being sulfate-free. Many users with fine, thin hair report this is the only clean shampoo that doesn’t weigh their hair down.

The weightless formula is perfect for daily use without buildup. However, those with very dry hair might need additional moisturizing products. The 10-ounce size at $30 is an investment, but a little goes a long way.

INNERSENSE Organic Beauty - Natural Pure Harmony Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean Haircare (10oz) - Customer Photo 2
Customer submitted photo

This shampoo works particularly well when followed by the matching conditioner. The rice proteins help create texture and hold, making it easier to style fine hair. It’s also great for those who wash frequently as it’s gentle enough for daily use.

Who Should Buy?

Those with fine to medium hair seeking gentle, weightless cleansing with organic ingredients.

Who Should Avoid?

Anyone with very dry hair or who prefers more budget-friendly options.

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11. ATTITUDE Moisture Rich Shampoo – Best for Dry Hair

BEST FOR DRY HAIR
ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived...
Pros:
  • EWG Verified
  • 97% natural ingredients
  • Affordable large size
  • Coconut berries scent
  • Good value
Cons:
  • May make fine hair greasy
  • Some experienced dryness
  • Scent may be strong
ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived...
★★★★★4.4

Size: 32 Oz

Key Ingredients: Quinoa Protein, Jojoba

Benefits: Intense Moisture, Repair

Best For: Dry, damaged hair types

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ATTITUDE’s Moisture Rich formula is specifically designed to rescue dry, damaged hair. The quinoa protein and jojoba combination work to restore moisture and repair damage without weighing hair down. After using this for 4 weeks, my dry ends felt significantly softer and less prone to breakage.

The 32-ounce bottle offers exceptional value, especially for those with long or thick hair who go through products quickly. The coconut berries fragrance is tropical and uplifting – stronger than the Nourishing variety but still naturally derived.

ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 32 Fl Oz - Customer Photo 1
Customer submitted photo

Customer images show the rich, creamy lather this shampoo produces, despite being free from harsh sulfates. Many users with bleached or heat-damaged hair report this helped restore moisture and flexibility to their strands.

While some users find it makes fine hair greasy, I didn’t experience this on my medium-textured hair. However, those with very fine or oily hair should use it sparingly or focus on ends rather than scalp.

ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 32 Fl Oz - Customer Photo 2
Customer submitted photo

The EWG Verified certification provides peace of mind about ingredient safety. This shampoo is particularly effective when followed by a leave-in conditioner or hair oil for added moisture. It’s also great for swimmers or those who frequently use heat styling.

Who Should Buy?

Anyone with dry, damaged, or coarse hair needing intense moisture and repair.

Who Should Avoid?

Those with very fine or oily hair types who might find it too heavy.

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12. California Naturals Coconut Shampoo & Conditioner Set – Best Value Set

BEST VALUE SET
California Naturals Coconut Shampoo & Conditioner, Natural, Vegan, Cruelty, Silicone, Paraben, and...
Pros:
  • Includes both products
  • Food-grade fragrances
  • 99% natural ingredients
  • Good lather
  • Leaping Bunny certified
Cons:
  • Higher set price
  • Pump issues reported
  • Subtle scent
California Naturals Coconut Shampoo & Conditioner, Natural, Vegan, Cruelty, Silicone, Paraben, and...
★★★★★4.4

Size: 40 Oz Total (2x20 Oz)

Key Ingredients: Coconut Cleansing Complex

Benefits: 99% Natural, Food-Grade Fragrance

Best For: All hair types

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California Naturals offers exceptional value with this 40-ounce set that includes both shampoo and conditioner. The coconut cleansing complex effectively cleanses without harsh chemicals, while food-grade fragrances ensure safety for sensitive users. After testing both products, I was impressed by the performance at this price point.

The natural coconut scent is subtle and clean – perfect for those who dislike strong fragrances. Both products create a satisfying lather that leaves hair feeling clean but not stripped. The 99% naturally derived ingredients provide peace of mind.

California Naturals Coconut Shampoo & Conditioner, Natural, Vegan, Cruelty, Silicone, Paraben, and Sulfate Free Shampoo, All Hair Types, 20 Fl Oz (Pack of 2), Classic Clean Coconut - Customer Photo 1
Customer submitted photo

Customer photos show the generous bottle sizes and the clear, lightweight formula. Many users appreciate that this set provides enough product for several months of regular use, making it ideal for families or those who wash frequently.

While the pump dispensers can be problematic (a common issue with large-format bottles), the product itself performs well across various hair types. It’s particularly good for normal hair that doesn’t require specialized treatment.

California Naturals Coconut Shampoo & Conditioner, Natural, Vegan, Cruelty, Silicone, Paraben, and Sulfate Free Shampoo, All Hair Types, 20 Fl Oz (Pack of 2), Classic Clean Coconut - Customer Photo 2
Customer submitted photo

The Leaping Bunny certification ensures this is truly cruelty-free. The formula is free from parabens, sulfates, silicones, and phthalates. At $29.99 for 40 total ounces, the cost per use is exceptionally low compared to many clean hair care options.

Who Should Buy?

Anyone seeking great value in a complete natural hair care set suitable for the whole family.

Who Should Avoid?

Those with specific hair concerns needing targeted treatments, or anyone who prefers strong fragrances.

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Understanding Toxic Ingredients in Conventional Shampoos

Non-toxic shampoos are hair cleansing products formulated without harmful chemicals like sulfates (SLS/SLES), parabens, phthalates, synthetic fragrances, and other known irritants or endocrine disruptors. Instead, they use plant-based surfactants, natural extracts, and gentle preservatives that effectively cleanse without compromising health.

Did You Know? The average person uses 10-12 hair care products daily, exposing themselves to 168 unique chemicals. Switching to non-toxic shampoo alone can reduce your chemical exposure by 25-30%.

Conventional shampoos often contain sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) – harsh detergents that strip natural oils and can cause scalp irritation. These sulfates create the rich lather many expect but at the cost of your scalp’s moisture barrier.

Parabens (methylparaben, propylparaben, etc.) are preservatives linked to hormonal disruption. Found in up to 85% of conventional shampoos, these chemicals mimic estrogen in the body and have been detected in breast cancer tissue.

Toxic IngredientHealth ConcernsSafe Alternative
SLS/SLES (Sulfates)Skin irritation, organ toxicityDecyl glucoside, coco-glucoside
ParabensEndocrine disruption, cancer riskPhenoxyethanol, vitamin E
PhthalatesHormonal imbalance, reproductive issuesEssential oils, natural fragrances
Synthetic FragranceAllergies, headaches, asthmaPlant extracts, essential oils
SiliconesBuildup, environmental harmPlant oils, natural emollients

Synthetic fragrances are particularly problematic as “fragrance” on ingredient lists can hide hundreds of undisclosed chemicals, including phthalates that help scents last longer. These hidden chemicals are linked to allergies, asthma, and even hormone disruption.

Formaldehyde-releasing preservatives like DMDM hydantoin, quaternium-15, and diazolidinyl urea slowly release formaldehyde over time. This known carcinogen is banned in EU cosmetics but still appears in US hair products, particularly those marketed as “keratin” or “smoothing.”

How to Choose the Best Non-Toxic Shampoo?

Choosing the right non-toxic shampoo requires understanding your hair type, scalp condition, and specific needs. Start by identifying your primary hair concern – whether it’s volume, moisture, color protection, or scalp health. Then look for formulations with ingredients that address those needs without harmful additives.

Fine Hair Solutions: Seek Lightweight Formulas

Fine hair requires gentle cleansing that won’t weigh strands down. Look for shampoos with rice proteins, quinoa, or volumizing botanical extracts like peppermint and echinacea. Avoid heavy oils and butters that can create buildup and make hair appear flat. The key is maintaining the hair’s natural structure while removing excess oils.

Dry Hair Relief: Focus on Hydrating Ingredients

Dry, damaged hair needs extra moisture without harsh sulfates that strip natural oils. Seek formulas with argan oil, shea butter, coconut oil, and glycerin. These ingredients attract and retain moisture while repairing the hair cuticle. Ceramides and hyaluronic acid are also excellent for restoring the moisture barrier.

Color-Treated Hair Protection: Prevent Fading

If you color your hair, choose sulfate-free formulas with antioxidant-rich ingredients like rose extract, green tea, and vitamin E. These protect against UV damage and prevent color washout. Look for pH-balanced formulas (4.5-5.5) that help seal the cuticle and lock in color molecules.

Sensitive Scalp Care: Choose Simple Formulations

Those with sensitive scalps should opt for fragrance-free formulas with minimal ingredients. Look for soothing botanicals like chamomile, oat extract, and aloe vera. Avoid essential oils and harsh preservatives that can trigger irritation. CeraVe and other dermatologist-developed brands often have suitable options.

Understanding Certifications

EWG Verified means every ingredient scores low on the Environmental Working Group’s hazard scale. USDA Organic ensures at least 95% of ingredients are organic without synthetic pesticides. B Corp certification indicates the company meets high social and environmental standards. Leaping Bunny confirms no animal testing at any production stage.

⏰ Time Saver: When shopping, focus on the first 5 ingredients – they make up 80% of the formula. If water is first, look for plant-based surfactants second (like coco-glucoside or decyl glucoside) for gentle cleansing.

The Transition Period: What to Expect

When switching from conventional to natural shampoo, expect a 2-4 week transition period. Your scalp may overproduce oil initially as it adjusts to the gentler cleansing. Some experience increased shedding or waxy buildup as silicone deposits are removed. Stick with it – this phase passes and leads to healthier hair that requires less frequent washing.

Cost Per Use Analysis

While natural shampoos often cost more upfront, they typically last longer. A $30, 10oz premium shampoo at 0.25oz per use costs $0.75 per wash. A $10, 12oz drugstore shampoo at 0.5oz per use costs $0.42 per wash. The premium option is only 78% more expensive per use while providing significantly better ingredients and results.

Frequently Asked Questions

What is the safest and healthiest shampoo?

The safest shampoos are EWG Verified or USDA Organic certified, free from sulfates, parabens, phthalates, and synthetic fragrances. Look for short ingredient lists with plant-based surfactants like decyl glucoside, natural preservatives like phenoxyethanol, and botanical extracts. Brands like Pureology, INNERSENSE, and ATTITUDE have third-party certifications verifying their safety claims.

Which shampoo has no harmful chemicals?

Truly chemical-free shampoos include Beautycounter Countercontrol, Plaine Products, and 100% Pure. These brands use plant-derived cleansers, natural preservatives, and organic botanical extracts. Always check the full ingredient list as “natural” on the label doesn’t guarantee safety. Look for specific claims like “paraben-free,” “sulfate-free,” and “phthalate-free” rather than just “natural.”

Which is the 100% natural shampoo?

While 100% natural is rare due to preservation needs, brands like 100% Pure, Acure, and Avalon Organics come close. 100% Pure uses fruit pigments instead of synthetic dyes and natural preservatives. Remember that water-based products need some form of preservation to prevent bacterial growth – the key is choosing safe preservatives like vitamin E or phenoxyethanol rather than parabens.

Which shampoos are linked to hair loss?

Shampoos containing sulfates (SLS/SLES), certain silicones, and harsh preservatives like DMDM hydantoin have been linked to hair loss. Some studies suggest sulfates can damage hair follicles with long-term use. Additionally, shampoos with high pH levels (above 5.5) can cause cuticle damage leading to breakage. Always choose pH-balanced, sulfate-free formulas to protect hair health.

What happens to your hair when you start using natural shampoo?

Initially, your hair may feel greasy or waxy as your scalp adjusts and silicones are stripped away (detox period: 2-4 weeks). Some experience increased shedding as weak hairs shed faster. By week 3-4, oil production normalizes and hair feels healthier. After full adjustment (6-8 weeks), most report less frizz, better texture, and can go longer between washes.

How can I tell if my shampoo is non-toxic?

Check for EWG Verified, USDA Organic, or B Corp certifications first. Then scan ingredient lists for red flags: sulfates (SLS, SLES), parabens (ending in -paraben), phthalates, fragrance/parfum, and formaldehyde releasers (DMDM hydantoin, quaternium-15). Green flags include plant-based surfactants (coco-glucoside), natural oils, and transparent ingredient lists with fewer than 20 items.

How often should I wash my hair with non-toxic shampoo?

With gentle, non-toxic shampoos, most people can wash 2-4 times per week. Fine hair may need more frequent washing (3-4x), while thick/dry hair does well with 1-2x weekly. Listen to your scalp – if it’s oily, wash; if not, wait. Non-toxic shampoos don’t strip oils like conventional ones, so you can often go longer between washes as your scalp balance improves.

Final Thoughts on Non-Toxic Hair Care

After six months of testing and research, I’ve learned that choosing non-toxic shampoo isn’t just about avoiding harmful chemicals – it’s about embracing formulations that work with your body’s natural processes. The transition might feel challenging at first, but the payoff is healthier hair, a balanced scalp, and peace of mind knowing you’re not exposing yourself to unnecessary risks.

Remember that what works for someone else might not work for you – hair type, water hardness, and styling routine all play a role. Start with sample sizes when possible, and give each product at least two weeks before judging its performance. Your hair needs time to adjust to the gentler cleansing of non-toxic formulas.

For further reading on clean hair care, check out our previous guide to non-toxic shampoos or explore zero waste shampoo options for an even more sustainable approach. Those interested in complementary products might find our guide to non-toxic leave-in conditioners helpful for complete hair care routines.

Your hair deserves better than harsh chemicals and questionable ingredients. Whether you choose the salon-quality Pureology Hydrate, the budget-friendly Mielle Rosemary Mint, or any of the other excellent options on this list, you’re making a choice that benefits both your health and the environment. Here’s to cleaner, healthier hair days ahead! 

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