What is greenwashing

Exploring Greenwashing: How it works? How To Avoid It? 2023

Greenwashing has emerged as a buzzword in both the marketing world and amongst environmentally conscious consumers. But what is greenwashing? In essence, it refers to the practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service, or company in an attempt to capitalize on the growing consumer demand for eco-friendly …

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