What Companies Must Do Differently to Break the Cycle of Greenwashing
Greenwashing misleads consumers and harms trust when companies promote sustainability without real environmental change. UN notes that greenwashing happens when companies claim net-zero goals without credible plans, misleading consumers with false sustainability promises. Businesses use vague labels like “eco-friendly,” which lack standard definitions and can be easily misinterpreted. Some emphasize one green aspect while ignoring […]
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