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Overall, I like the ad, one problem I have is that VW claims to "offset emissions right away", but doesn't provide facts on how it will be accomplished, nor do they give you complete information on how to participate. It leaves out facts on what will happen to the VW's purchased between September 1, 2007 and January 2, 2008, that will supposedly help to lower emissions. I don't think this ad is false because every automobile company makes the same identical claim to lower emissions, this would be more effective if they actually said how, instead of leaving the viewer wondering. VW says, “We’re excited to get this project up and running,” but again doesn’t specifically say how they will do it. One positive thing the ad has going for it, is they have a “green organization” (carbonfund.org) backing them, which helps to build the credibility of the ad.


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