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This ad is cute, I feel that it really hits its target market and makes me want to do good for "Protecting Planet Home."


Seventh Generation The Seventh Generation ad "Protecting Planet Home" is about using harmless chemicals that you do not need to be scared to use. They are gentle with babies, and you do not have to hold your breath when using them. I do know it was their first commercial so they seem to be doing very well. I would suggest that maybe discuss a little bit more about what is in their product that makes it ok versus the harmful brands. Other than that I really do like the commercial, I feel it hits the target market toward young, hip, families. I also really liked that the house was shaped and looked like our planet.