http://www.greenwashingindex.com Promoted by Enviromedia Social Marketing en-us Copyright 2012 http://www.rssboard.org/rss-specification Fri, 03 Feb 2012 00:00:01 CST Thu, 02 Feb 2012 07:50:49 -0800 http://www.greenwashingindex.com/ad_single.php?id=60601 This ad shows us nothing about how Arrow will treat our home. What is it marketing, safe pest control? I am having trouble with this ad, they created a generic ad with their logo inserted into it. Just because they include recycling into their Steps program means nothing, chances of them recycling before the Steps program is high. I want no chemicals in my home, they did not show it at all in this clip. I feel they stirred me away from what I really desire and it's a safe alternative to pest control. PestFree 2012-02-02 07:50:49 http://www.greenwashingindex.com/ad_single.php?id=60276 I'm not quite sure how to feel about this campaign. It's a paper company telling me to buy more paper. Even though they say it is sustainable, it still feels like they're trying to convince me that using paper is better for the environment than not. I was mostly wondering if anyone knew anything about this company to see if it's the real deal or bs. batalay1 2011-10-17 15:46:39 http://www.greenwashingindex.com/ad_single.php?id=60142 The description of the phone is on the website of samsung: http://www.samsung.com/ch_fr/consumer/mobile-phone/mobile-phone/mobile-phone/BGT-S7550/index.idx?pagetype=prd_detail. I bought one. Even in Finnish summer (22h of light) I never be able to charge the battery with the solar panel. The charger never made a sound when the battery is full. So is it realy green? philippe.potiron 2011-08-23 00:30:03 http://www.greenwashingindex.com/ad_single.php?id=59895 Green peaces greenwashing campaign says "Clean up your act not your image." Coca Cola is a master of image. Coca Cola tries to present its Corporate Social Responsibility side in its latest Big Red Truck Live Positively campaign. Water is blue gold. The privatization of water and other resources encourages a lack of accessibility to all income levels. Dasani uses 2x the amount of water to make/recycle the plastic bottle as to fill it. Even if bottles are made from 30 plant material, planting trees is not enough to clean the waste from making or shipping the bottles. For the sake of their own health consumers need to use stainless steel water bottles, boil and filter their own water and do everything possible to prevent water pollution, not just donate to environmental organizations like the WWF. Coca Cola needs to have a green fleet of big red trucks if they really want to talk about environmental responsibility and delivering sustainable happiness for future generations. If Coca Cola food/beverage industry leader would convert all big red trucks into a green, fleet thats all I want for Xmas. Senna 2011-03-17 21:16:11 http://www.greenwashingindex.com/ad_single.php?id=59889 *This picture is of an actual product, and not an advertisement for this product* The part of the packaging that sticks out like a sore thumb is the "Advanced Global Formula" logo in the upper right corner of the bottle. Ironically on the bottom of the bottle it clearly states that the product can be harmful or fatal if ingested because of the chemical ingredients. I don't think they intend the use of the word "Universal" as a greenwashing term, but rather that the coolant is universal for many types of engines. It's the "Advanced Global Formula" w/ the icon of the world that makes this product packaging a greenwash in my book. There is nothing on the rest of the package that makes a claim of how the product is less harmful than other coolants on the market. Perrenoud 2011-03-11 13:30:54 http://www.greenwashingindex.com/ad_single.php?id=59888 This is one of the better online "scrolling /rollover with a mouse" ad that I've seen. The ad doesn't make you go to their website for the disclaimer on how the Nissan Leaf is gas-free, but gives you in the info when you roll over it with your mouse. The original ad has a 3rd screen that shows the Leaf in comparison to other electric hybrids from other manufacturers with the Leaf having the lowest potential impact because it is purely a plug-in, and doesn't have emissions from gasoline. The name "Leaf" in itself is a bit of a stretch though because electricity is not made from magic. Perrenoud 2011-03-11 13:13:37 http://www.greenwashingindex.com/ad_single.php?id=59829 Taco Bell has faced some tough scrutiny after a lawsuit was filed claiming that their seasoned ground beef did not have enough actual beef in it to be labeled as such. In a response, a TV ad has been released by Taco Bell explaining that their beef consists of 88% "premium ground beef" and 12% signature recipe. In the ad they say if you want to see that signature recipe go to tacobell.com. What they don't tell you is that this 12% signature recipe includes Maltodextrin, Autolyzed Yeast Extract, Caramel Color, Silicon Dioxide, and Sodium Phosphates. This ad is misleading in the sense that it implies that the signature recipe is full of good ingredients and not a list of chemicals. JGrubb 2011-03-06 20:36:38 http://www.greenwashingindex.com/ad_single.php?id=51313 Sephora doesn't explicitly make universal claims about being a sustainable company. However, they do highly tout their natural line of products and their customer base does seem to highly overlap with the people that support the greening of consumer products. Here's a short piece I wrote about it: "Later this week I'll publish a post about advertising and government regulation. One of the more interesting discussions in that space is that cosmetic products are treated as the runt by the Food & Drug Administration and other US government agencies; although we use such products all over our bodies, cosmetics are poorly regulated when it comes to regulating "chemicals of concern." Numerous animal studies document their adverse impacts on developmental, metabolic, reproductive and other bodily systems. Many are environmentally persistent as well as bioaccumulative—meaning that they can build up in fat tissue. They also have been identified as endocrine disruptors. Some PBDES may potentially cause cancer. Of course human health is only one part of the equation. Material and energy use are two major greenhouse gas contributors, and are big factors in the our increasingly dominant online shopping culture. New research by The Institution of Engineering and Technology at Newcastle University in Britain shows online shoppers must order more than 25 items to have any less impact on the environment than traditional shopping due to resources required for shipping and handling. Really? 25 items? Wow. So why in the world is it necessary to use so much packaging (think about: volume of waste, even if said waste is recycled; amount of energy used to produce packaging; amount of energy to transport an oversized box)? This is even more alarming when it comes from a company such as Sephora that brands itself as a leader in the natural and organic products space (and fantastic products at that). Admittedly, human health and environmental health aren't the same thing, and I'm not going to try to convince you to care about the latter. But regardless of your position, you have to agree with this: Why should you have to take out the garbage and recycling four times more often than necessary? And more important, who wants to pay to haul four times as much waste? I'll continue to support Sephora and the numerous online retailers that I frequent. But I'll think twice before making an order for a single item, and I'll be sure to encourage retailers to use less packaging next time I get one of those customer surveys." aarondesatnik 2010-12-05 08:08:28 http://www.greenwashingindex.com/ad_single.php?id=51122 This is not an ad per-se, however the company has been contacting us to sell their product. Their tag lines include "be an environmentalist without even thinking about it" "all natural bottle" jfraser 2010-11-19 17:41:05 http://www.greenwashingindex.com/ad_single.php?id=50927 Looks like McDonalds misfired when it tried to push a Green image. ardenmcc 2010-10-20 20:27:55 http://www.greenwashingindex.com/ad_single.php?id=48405 I don't know if this is actually greenwashing or not but it seems to be like greenwashing how about fairtradewashing? I looked at the products they are talking about... they have a minimal amount of fair trade ingredients. When I think of fair trade body care ingredients I think of natural ingredients from nature... similar to organic. These products are loaded with synthetic chemicals. But they do carry a "made with fair trade ingredients logo" on the product.. .which they could not do if they did not have these ingredients but... the fair trade ingredients are minuscule part of the product formulation. Here is the ingredients list for the cleanser: http://shop.meetmark.com/shop/product.aspx?pf_id=39494&from=search&find_spec=fair%20trade&camp=201021&dir_delivery=1&rep_delivery=1 ingredients must be listed in the order of the quantity in the formulation, there is very little fair trade ingredients here most of the product. Many of the chemicals they are using in the products are harmful to people and to the environment. They are also calling the product: "do the right thing" what a sham. The ingredients list includes formaldehyde releasing chemical (IMIDAZOLIDINYL UREA), chemicals contaminated with ETHYLENE OXIDE, 1,4-DIOXANE (PEG-40 HYDROGENATED CASTOR OIL) and parabens (METHYLPARABEN)which are estrogenic compounds. I call this #fairtradewashing but the most disheartening thing is I found out about this on the TransFairUSA blog http://transfairusa.org/blog/?p=4183 they are promoting it... there is minimal amount of fair trade ingredients in the product... this seems like there should be some kind of standard for this by TransFair. Ingredients List mark Fresh Approach Hydrating Body Cleanser WATER/EAU SODIUM COCO-SULFATE COCAMIDE MEA SODIUM LAUROYL SARCOSINATE GLYCOL STEARATE HYDROGENATED CASTOR OIL HONEY/MIEL* RIBES NIGRUM (BLACK CURRANT) BUD WAX CITRUS AURANTIUM DULCIS (ORANGE) FLOWER WATER PEG-40 HYDROGENATED CASTOR OIL CAMELLIA SINENSIS LEAF EXTRACT* GLYCINE SOJA (SOYBEAN) OIL ORYZA SATIVA (RICE) BRAN OIL HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL BUTYLENE GLYCOL TOCOPHERYL ACETATE RETINYL PALMITATE GLYCERIN PHOSPHORIC ACID TOCOPHEROL DISODIUM EDTA METHYLPARABEN IMIDAZOLIDINYL UREA TITANIUM DIOXIDE/CI 77891 *Fair Trade Certified by TransFairUSA.org erinely 2010-10-03 23:45:45 http://www.greenwashingindex.com/ad_single.php?id=48276 this ad has actually made a loyal consumer to dawn, but i want to see how other people fee. bellajean 2010-10-02 19:07:17 http://www.greenwashingindex.com/ad_single.php?id=45951 This is the first mainstream luxury brand to communicate on being environmentally responsible in relation to the launch of a refillable bottle. Although the communication is sincere, as love of nature has always been an inherent value of the brand, the communication does not seem clear and could come of as greenwashing. I am curious to know what others think of this ad. monti 2010-09-13 08:58:33 http://www.greenwashingindex.com/ad_single.php?id=33218 This company is promoting an "ecological" alternative to bottled water. Boxed water from melting glaciers...shipped across the world for your enjoyment. They claim that the box is better for the environment. Ok. gdamian 2010-08-27 11:36:45 http://www.greenwashingindex.com/ad_single.php?id=7895 http://www.kraftbrands.com/homefarming/Pages/default.aspx This is a scam by Kraft to make us think Trisket is food, and make kids think they can grow Triskets. littledove 2010-06-22 15:22:19 http://www.greenwashingindex.com/ad_single.php?id=7717 No mor plastic... reduce the plastic, reuse a green bags... mescalona 2010-05-13 20:47:32 http://www.greenwashingindex.com/ad_single.php?id=7535 The need for environmentally sustainable lawn mowers is apparent. The EPA released statistics that said pre-1997 lawn mowers contributed to 5% of our nation’s air pollution as they can release upwards of 87lbs of CO2 into the air. Neuton, a lawn and garden equipment manufacturer, has recently produced a battery-powered lawn mower that they claim is environmentally sustainable that meets this need. The validity of this claim is backed up by several facts: First and foremost it should be highlighted that Neuton produces a battery-powered lawn mower instead of relying on gasoline. Battery-powered lawn mowers produce less pollutant than gasoline so fewer emissions are spewed into the atmosphere. Along these lines, users of battery-powered lawn mowers do not have to worry about spilling gasoline, which can seep into and contaminate the soil and surrounding groundwater. Finally, the Neuton lawn mowers are quieter than traditional lawn mowers. Thus, Neuton also succeeds at reducing noise pollution compared to other brands. The Neuton lawn mowers also have several benefits that directly relate to the consumer. The ease of use of this brand of lawn mowers is greater than others. Neuton lawn mowers are not as heavy so they are easier to maneuver and push. Also, as they are not gasoline powered, users do not have to inhale bad exhaust fumes as they mow their lawns. If there were one downside to this brand, it would be the finite battery life. This means that you will have to remember to recharge your battery after each use. This requires energy, and, if the consumer leaves the battery plugged in for an extended period of time or simply forget to unplug the charger, he or she will be wasting energy. Having a limited battery life also means that the consumer will have to periodically replace sealed, lead acid battery. Consumers should be warned to bring the battery to an appropriate recycling center to properly dispose of the battery. However, another key perk to the Neuton brand is the fact that East Penn Manufacturing produces Neuton’s battery. East Penn will accept all depleted batteries and they have over 100 distribution centers throughout the country, which is convenient. Finally, to demonstrate that they truly strive to be a sustainable business, Neuton gives 1% of their profits to non-profit organizations that work to clean up the air. dave_s 2010-04-29 23:04:39 http://www.greenwashingindex.com/ad_single.php?id=7242 I think this Ad does a great job at explaining step by step how harmful we can be to the environment collectively. When I first saw it I thought to myself: “they have to be exaggerating, 50 gallons of water for one latte!” But then I started thinking: that is what everybody must think. We think these statistics are made up and do not listen and that is exactly what this Ad is inviting us to do. To change the way we think about everything. How easy it would be to just bring a reusable mug to our favorite coffee shop everyday instead of wasting away a paper cup. This sounds easy but in reality it is inconvenient. Perhaps the task of reducing water consumption should not be placed so much on the consumers and more on the manufacturers. The Ad starts with a focus on consumers and makes a spin to the big corporations who are in fact producing the coffee. The big corporations also have to think about the way they are doing things and become more conscious about their impact on the planet. The Ad makes the viewer reflect about their consumption habits. “Do you know all the ways you could be doing more with less?” This Ad is not accusatory and it does not mean for the viewers to feel guilty about themselves. On the other hand, I think it does a great job at encouraging people to take action and start finding ways to efficiently use and reuse their resources. david.floresh 2010-04-12 20:54:19 http://www.greenwashingindex.com/ad_single.php?id=7155 I believe this ad is a fairly decent ad, which is why I didn’t rate it very high or very low. The ad is a picture of the GM symbol surrounded by green, which resembles the fact that GM is going green. I believe that this is an attempt to dilute the fact that all the GM products; big trucks, big SUVs, sports cars that make up the majority of its sales, have a huge affect on the environment. They are making this claim, I believe, on the basis that the very limited amount of their hybrid and flex fuel vehicles produces and sold, make the company a “green” company. While the attempt to produce low emission eco friendly vehicles, GM still produces a majority of gas guzzling vehicles which pollute our environment. In the future, GM may be able to claim that they are a green company if they are able to convert to a company which produces a majority of environmental friendly vehicles. But I don’t find that very likely since people love their big trucks, big SUVs and fast sports cars. hb1126@txstate.edu 2010-04-08 14:14:55 http://www.greenwashingindex.com/ad_single.php?id=7152 From April 1st thru April 9th of 2010 the National Basketball Association (NBA) is promoting a “Green Week”. During this week many of the uniforms and sports apparel that players wear have been altered to use the color green. The video ad I selected involves the mascot for the Houston Rockets basketball team. It is a short two minute video that can be found on youtube.com, nba.com and rockets.com websites. The purpose of the video is to promote the phrase or term “Reduce, Reuse, and Recycle”. In the promotional ad for the green week campaign “Clutch”, the Houston Rockets mascot stops several people from wasting energy, not recycling or using an unnecessary amount of products. The ad does not necessarily mislead with any words or visuals because the purpose of the ad is to promote awareness and action on becoming more “green” and not about large changes the team or organization has made. The ad uses a comedic strategy to help engage the viewers and pay closer attention to the point they are trying to get across. While the ad does very little to show the type of things the organization is doing to help be more environmentally conscious other than encouraging their organization and others to use common recycling or green practices in their daily lives. Since the ad is more of an informational or awareness campaign it does little to prove how these methods will work or give any kind of statistical data. I think you consider this ad or campaign to be “greenwashing” because it seems as if the goal is create goodwill for the team and the NBA more than it is trying to actually make a large difference. However, this video clip is just one small part of a campaign that involves the entire NBA and the teams, players and organizations are all involved in promoting “going green” in several other ways. I would give this ad a good rating because of the comedic premise of the video. Unlike other ads or commercials you may find online or on TV, this ad may stay in the mind of the viewers and make them more likely to view the entire video. If I were to give any suggestions for this ad campaign it would be to include more facts about how recycling and reducing has actually made an impact. The ad does a good job at getting their message across but providing proven facts may help encourage people to use these recycling techniques in their daily lives. jr1460@txstate.edu jr1460@txstate.edu 2010-04-08 13:39:26 http://www.greenwashingindex.com/ad_single.php?id=7149 I really liked this ad, and it inspired me to learn more about the car and it made me want the car. The way the man in the ad explained how the car worked and all its details made me truly believe that this car will extremely help the enviorment and change the way vehicles are made. I do not believe that this is just greenwashing and that chevorlet is just saying its green to sell more cars. The auto industry is changing, and is actually required to make changes to vehicles to make them more enviormentally friendly. Chevy tells some good details in this ad that shows that they are really concerned about making the car enviormentally friendly. For instance, "The Volt can drive on a fully charge battery for 40 miles and never use a single drop of gas." and "This is the next century for automotive transportaion." I think they could improve the ad by just giving a few more details about how it can impact the enviorment even more. The green marketing may not be there own initiative, but at least they are making an effort to help the enviorment. sm1458 2010-04-08 13:21:09 http://www.greenwashingindex.com/ad_single.php?id=7148 This ad is the epitome of greenwashing. It disgusts me how the Fur Council of Canada is actually trying to convince their audience that killing animals for the selfish use of fur, is economically friendly? I do not see a correlation at all, and in my opinion, this ad is not helping their campaign whatsoever. The Fur Council of Canada describes the selling of fur an “ecological choice in harmony with nature.” They are completely avoiding acknowledging the fact that the selling of fur also constitutes an animal’s death. This ad confuses me because I do not feel like this ad would go over well with the green-friendly audience. People who are environmentally friendly care about the environment, obviously. An environment can be defined as “the external surroundings in which a plant or animal lives, which tend to influence its development and behavior” (thefreedictionary.com). The people that are concerned for the environment are furthermore concerned for the well-being of the inhabitants of the environment, human beings and animals. Another one of their claims, if you read more into their campaign is “If we don’t use part of what nature produces, we will use petroleum-based synthetics or other materials that may damage the environment.” I see this as a failed attempt for the Fur Council of Canada to try to convince people that the selling of fur is okay. I think that they should stop running this ad, and remove their whole campaign about being green friendly. I am biased because I have strong feelings about cruelty to animals. I have been a vegetarian for about 8 years, and refuse to wear anything that an animal was hurt in the process of making it. I do not think that “Fur is Green” makes any sense, so the Fur Council of Canada needs to review their whole marketing strategy. mr1371@txstate.edu 2010-04-08 13:17:26 http://www.greenwashingindex.com/ad_single.php?id=7145 I'm not sure how they are more "green" from this ad, I don't know how they make the soap, but the billboard is apparently on recycled paper. al1245 2010-04-08 12:47:53 http://www.greenwashingindex.com/ad_single.php?id=7144 The add tries to convince the viewer that the company used less materials to be environmentaly friendly. The truth is that the manufacturer really did so because it cuts costs down and they spin it to look green. Jerry 2010-04-08 12:24:36 http://www.greenwashingindex.com/ad_single.php?id=7143 I am left in wonder. Blood? This is something I have heard nothing about, and they have the nerve to leave us hanging like that? HOW exactly is "investing in blood" assisting our long term goals of sustainable energy? Not that it's not going to happen or that it's impossible, but they could at least give us a hint as to how investing in such sources is going to help. Distracting us... Maybe it worked for them. aw1432 2010-04-08 12:13:26 http://www.greenwashingindex.com/ad_single.php?id=7140 While this ad doesn't necessarily make any specific verbal statements that are untrue, the overall message conveyed by the visuals and spoken words seem to be making a statement that is fairly misleading. For example, while the Lexus LS600h is certainly "powered very differently," (with Lexus' hybrid drive system), and while it certainly does have class leading CO2 emissions, what the ad fails to mention is that the LS 600h's increase in fuel economy is very small, especially when compared to other hybrids on the market. In fact, the Lexus gets an in-city rating of 20mpg versus the regular LS 600's 16mpg, denoting a small increase of only 4mpg. For highway driving, the hybrid actually gets worse fuel economy than the non-hybrid, most likely due to its increased curb weight. In addition, the visuals of the ad, showing an invisible force making wind waves in a wheat field, or blocking rain from hitting the sidewalk, seem to imply that the car will have an "invisible" effect on nature, or at least an extremely negligible effect. The truth is that the hybrid drive system trades almost all of its extra efficiency for increased performance, and not for increased fuel economy or environmentally positive effects. mh1532 2010-04-08 11:45:05 http://www.greenwashingindex.com/ad_single.php?id=7130 Clorox is making a huge attempt to “go green” with their new line of cleaning products called green-works. Although the ingredients that they are using are much less harmful to the environment and biodegradable, the bottles themselves are composed of 100% plastic. I think that the “green” cleaning products will be popular among consumers since so many people these days are doing what they can to reduce their foot-print on t he earth. Some examples of “green-washing” in Clorox’s green-works clean products are: the physical packaging of the product, the claim to be “almost” 100% natural, the fact that it is sold in a plastic bottle, and the argument of whether or not the product actually works. Clorox, according to their website, is trying to persuade people that by using their “green” cleaning products, they will lead a more balanced, natural life and live in a healthier home, just by using this ONE cleaning product!How can the product possibly be as effective as a normal cleaning product without the harmful ingredients that kill bacteria? And will a consumer honestly pay more for a product that might not work as well as the cleaner they are already brand loyal to? Hopefully the people who buy this product recycle the plastic bottle they bought it in, but statistics show that only 40% of plastic packaging gets recycled (www.greenliving.lovetoknow.com) I suggest that the company find a way to make its packaging more eco-friendly, that way, should it get thrown in the trash, it can be composted. It’s just hard to believe that the people who actively care about the environment would use a product like this in their own home. Instead, they would probably make their own cleaners using other household products that have more than just one purpose. The people that buy this product are probably ignorant of what they are actually buying and what the company is doing to be more environmentally sustainable; they are just giving into the company’s smooth marketing techniques. lm1286 2010-04-08 10:26:48 http://www.greenwashingindex.com/ad_single.php?id=7129 The term Hybrid means that a vehicle could run on two or more fuel sources. Because the Lexus Hybrid is able to run on electricity, it exercises the fact that cleaner air could be produced since less gas is released into the air. I gave this Ad a low score because the words were not misleading since it stated actual facts such as the fuel sources and gas mileage. The visuals were very interesting and it really seemed like the entire video was energy efficient especially how the cars lit up the city from day to night. Although the Ad slightly exaggerates on how exactly "Green" the product is, it gets the point and shows improvement towards the Green Market. In order for this company to continue with its success they should continue creating appealing "Green" Ads similar to this particular one because it gets the point across with actual facts without boring the audience and consumers. Ike 2010-04-08 10:05:16 http://www.greenwashingindex.com/ad_single.php?id=7127 I would rate Chevy’s “gas-friendly to gas-free” marketing campaign as a 4 on the greenwashing index. This particular ad definitely exaggerates how green the company is. First, The Chevy produces a wide range of trucks and SUV’s that are some the least gas-friendly automobiles. These gas guzzlers include the Suburban, Silverado, Tahoe, and Avalanche. The Chevy website does not even give the average gas mileage for the Suburban and the Silverado truck because the mpgs are so low. Therefore, it is false for Chevy to claim that all of their cars, trucks, and SUV’s are anywhere from “gas-friendly to gas-free.” Also, after looking at the Chevy website the only current hybrid “gas friendly vehicles” Chevy offers are a Hybrid Tahoe and Hybrid Silverado. Both of these vehicles only get at best 22 MPG. This is not much considering the fact that Chevy and many other manufactures offer non-hybrid vehicles that that can get close to double that MPG. The Chevy company is green washing when it claims that these vehicles are gas friendly. Not only are the words on the ad misleading, the ad also misleads with visuals. Billboards on roads are meant for really quick advertising. The simple green background easily grabs the attention of people driving that only have time to see the green background and Chevy logo. Although this is good billboard advertising in the fact that it’s simple, easy to understand, and gets the point across in a short period of time, it misleads people with the use of visuals. In this particular case the use of color by having a green background. I think that the Chevy’s “gas-friendly to gas-free” marketing campaign in definitely green washing the public. My recommendation is that instead of putting out these vague ads that make people think that Chevy as a company is gas friendly, they should only put these claims on their specific products that actually are. For example, the Chevy Volt is an electric vehicle that you can plug in, charge overnight, and drive for 40 miles, gas-free that is expected to arrive at the end of 2010. These are the types of innovations that are truly green and Chevy should do specific green ads for in the future instead of a general green marketing campaign for the entire Chevy Brand. NJ1042@txstate.edu 2010-04-08 09:25:36 http://www.greenwashingindex.com/ad_single.php?id=7126 Though this ad is really a newscast, publicity is a form of advertising. I think that Wal-Mart is trying to cater to consumer's interests in the green push. Though I recognize the effort Wal-Mart is making to try and be viewed as environmentally sound, I believe that the amount of waste Wal-Mart has needs more than just labeling/rating products and selling reusable grocery bags. In essence, this is a greenwashing ad because it fails to talk about the other activities Wal-Mart engages in that is not environmentally sound. kw1272 2010-04-08 09:10:21 http://www.greenwashingindex.com/ad_single.php?id=7125 Greenwashing is defined as whitewashing, but with a green brush. I gave this ad a 1 because Starbucks Company is doing a fantastic job advertising and living by “going green.” In this ad, Starbucks is encouraging its customers to buy a Tumbler and save 365 paper and is offering the incentive of $.10 off the customers drink when they purchase a coffee in store. The reason why I rated this ad so high is because not only do they want their customers to eliminate the use of paper cups, but Starbucks is taking the responsibility on themselves to make their stores and products more environmentally friendly. Starbucks cups are made of 10% recycled material and their sleeves are 60% recycled material. By 2015, Starbucks goal is to have their to-go cups made of 100% recycled material. As a company Starbucks is not only worried about making sure their cups are recyclable. They are building their stores now environmentally conscious and being rated by the LEED Green building rating system. “The LEED Green building rating system is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings.” The LEED Green building council is made up of architects, designers, and building officials. Their job is to be as objective as possible to ensure that when building the new Starbucks stores are as “green” as they are claiming to be. (Click on fourth video “Building right..Naturally” on www.starbucks.com for more information) In 2008 Starbucks bought 385 million pounds of coffee and “seventy-seven percent of that was responsibly grown and ethically traded.” What Starbucks is doing through their Shared Planet program is working with their growers and teaching them how to produce more coffee while keeping the land healthy so that the farmers can continue to grow. (www.starbucks.com/sharedplanet) These are just a few examples of how Starbucks have hard data to back up their claims of being a “Green” company. I think that Starbucks should continue on the path they have to chosen in becoming green and stick to the goals they have set in order to be successful. ckutter 2010-04-08 09:07:52 http://www.greenwashingindex.com/ad_single.php?id=7123 I felt that the ad was misleading in the amount of difference it would make on the environment if you decided to drive one. Throughout the ad it showed pictures of flowers, wildlife, and the earth its self. By driving this car I don't feel you would be making a substantial impact on any of these things, that is why I gave the ad a low rating. To make their ads less misleading in the future and still appeal to customers I would focus more on the direct benefit to the customer, such as, great gas mileage with the price of gas on the rise. Also, they could still talk about the environmental impact, but just by being honest and saying something like, "By driving a hybrid Honda Civic you will be helping us take a small step in the right direction to reduce the negative effects on the environment from all of our cars". This still tells customers what you are hoping to accomplish and some of the benefits of your car without over exaggerating the facts. McKenzie 2010-04-08 09:02:15 http://www.greenwashingindex.com/ad_single.php?id=7122 es1214@txstate.edu es1214@txstate.edu 2010-04-08 09:02:03 http://www.greenwashingindex.com/ad_single.php?id=7120 THIS COMMERCIAL BRINGS UP A VERY VALID POINT WHICH IS THE FACT THAT ALMOST EVERY CAR-MAKER IN AMERICA HAS COME OUT WITH A VEHICLE THAT IS SEEN AS BEING "ENVIRONMENTALLY FRIENDLY" AND HAS POTENTIAL OF SAVING THE PLANET IN ONE WAY IF NOT MROE; REFERRED TO AS THE HYBRID MODEL. WHEN IT COMES DOWN TO MAKING THAT FINAL CHOICE, WHO SHOULD ONE GO WITH? THIS AD ANSWERS THAT QUESTION BY HIGHLIGHTING THE FACT THAT THE TOYOTA PRIUS WAS ONE OF THE FIRST "GREEN" CARS INTRODUCED ONTO THE MARKET OVER TEN YEARS AGO. ALTHOUGH NOT IN DETAIL, THE AD BRINGS UP THE FACT THAT THE PRIUS HAS OVER TIME LOWERED GAS EMISSIONS GREATLY THROUGH THE MILLIONS OF ITS "ENTHUSIAST" OWNERS. THE AD EXUDES THE TRUTH WHEN IT SAYS IT IS SEEN AS TOYOTA AS NOT BEING THE SOLUTION TO THE PROBLEM BUT A WORK IN PROGRESS. THIS SHOWS THAT ALTHOUGH IT WAS INTRODUCED WELL OVER TEN YEARS AGO, THE TOYOTA COMPANY IS CONTINUOUSLY MAKING CHANGES TO IMPROVE THE PRIUS AND MAKE THE PLANET THAT MUCH BETTER. THE AD SPEAKS OF WHAT THE CAR IS ALREADY CAPABLE OF DOING AS WELL AS BRINGS UP FUTURE BENEFITS THE COMPANY HAS HOPES IN MAKING POSSIBLE; CLEANING THE AIR. THE TOYOTA PRIUS IS THE VEHICLE OF TOMORROW AND TODAY. ad1251 2010-04-08 03:26:23 http://www.greenwashingindex.com/ad_single.php?id=7119 Tide is making an attempt to go "green" through products such as Tide Coldwater. Although they market that the use of cold water will save both energy and money, they fail to mention facts that prove they are hurting the environment. Some examples of "greenwashing" that can be found in Tide Coldwater are: the use of excess amounts of water per number of loads, the physical packaging of the product, and the opinion that it just doesn't work. Starting with the water usage, the simple fact is that you are still washing a large number of loads even though it's in cold water, which isn't eco-friendly. Also, the actual packaging of the product is plastic which lacks biodegradability so it is in fact harmful to the planet. Finally, the opinion to some is that the product simple doesn't work, which may conclude with consumers not purchasing it. I would suggest that Tide find a packaging that is biodegradable, so it becomes safer for the environment. I also believe they should find a better way to focus their product on reducing the number of loads along with water usage. Finally, they need to prove to their consumers that the product actually works which will give the customer more of a reason to "go green." kt1135 2010-04-08 02:41:03 http://www.greenwashingindex.com/ad_single.php?id=7117 Frito Lay advertises that their new Sun Chip bag is the “100% Compostable Bag.” A prospective, environmentally conscious consumer could immediately raise their eco-antennae to ask themselves a couple of pertinent questions. Question number one would be whether or not Frito Lay is spending, or wasting, a lot of money advertising that they are the “100% Compostable” just to brag and make you feel smart for buying from an innovative, green company? If indeed they are so “green”, then why squander the extra money on this advertisement on the package, when they could simply post it on their website? Surely this money could have been better used on furthering earth friendly research ideas. Question number two is the more important of the two questions. If Frito Lay does in fact have a “compostable chip package”, then why did they choose to only use it on only on Sun Chips? If “Now the earth can enjoy them as much as you Do” is a true statement on their advertisement, then they should have packaged ALL of their 40 brands of snacks in this compostable package. THAT would have been the “green” thing to do. Using the Greenwashing Index, I would give this ad a score of 4. They have used their ad to exaggerate the extent of how green their company actually is. I suggest that Frito Lay could greatly improve their credibility by packaging all of their products in the new compostable bag. By doing this, Frito Lay would be proving to their consumers that their company is totally committed to improving the environment with every packaged product on the shelf. Boatright 2010-04-08 01:53:00 http://www.greenwashingindex.com/ad_single.php?id=7113 The 230 number is a sham created by chevy to get the buzz out about their new electric powered vehicle that isn't even out yet. There is no measurement for a fully electric vehicle so the closest thing is to convert the travel into miles per gallon. Chevy cunningly came up with, using bad math, an extreme number of 230mpg keeping in mind that 80% of most people only drive less than 40 miles to work. There is battery drain and loss of power that has to be taken into account as well. The conversion is hard to discover but Chevy needs to rethink their campaign and stop the lies. sc1361@txstate.edu 2010-04-07 23:56:20 http://www.greenwashingindex.com/ad_single.php?id=7112 General Motors (GM) claims to be an environmentally responsible car company. In this ad, GM informs consumers that their vehicles go “for miles and miles on every gallon”, yet they manufacture the most cars that have 15 mpg or worse in city driving. General Motors advertises hybrid, biofuel, and clean diesel vehicles. Whereas most hybrid vehicles are battery and gas operated, they claim that the Chevy Volt is entirely electric; the Volt only runs on battery for 40 miles before switching over to gasoline. The ad also emphasizes their use of fuel cells which create zero emissions. In their efforts to produce this effect, GM had to create a loophole to reduce the average fuel economy of a car-makers fleet. In the essence of trying to persuade consumers about their environmentally friendly vehicles, GM was really just trying to lower the car industry’s standards to paint a prettier picture. General Motors is trying to beat around the bush in their advertising, but what they are saying is still true so we can’t degrade them for that. In my opinion, GM does a good job of being portrayed by consumers as environmentally friendly and staying true to their word so I gave them a lower score. mh1501 2010-04-07 23:45:22 http://www.greenwashingindex.com/ad_single.php?id=7110 The detergent by Clorox Green Works may be made without harsh chemicals, but it overlooks certain aspects the consumer may overlook. The first example of “greenwashing” is the packaging of the product. Plastic containers are not eco friendly and if Clorox wanted to make their Seventh Generation products more eco-friendly, perhaps package their detergent with a biodegradable material. Our country relies on plastic, but we actually don’t think about how long it takes for plastic to decompose. According to Heather in her article “How long does our garbage last” she notes that plastic is estimated to start decomposing in 1,000 years. It is clear that plastic might be the easy way out, but will leave our environment with an excess of plastic in our landfills. Another example of “greenwashing” would be the extreme use of water to wash clothing. Yes, you might be using eco-friendly chemicals, but you still continue to use the same amount of water, not including the use of electricity to power washing machines. Perhaps the water usage is an unbeatable concept, but thinking outside the box could change the minds of Clorox’s eco-friendly products. One way for Clorox to market less water and power usage alongside with their detergent is to show that combining all colors of clothing can be combined when washing. This minimizes multiple laundry loads, and would help make the detergent more eco-friendly. dc1260 2010-04-07 23:07:32 http://www.greenwashingindex.com/ad_single.php?id=7107 I think this displays that blu electronic cigarettes are the next best thing to smoking without actually harming the environment or yourself, the smoke you exhale is only water vapor. So not only do you get use to not smoking anymore tobacco but you are helping clean up the environment. ab1704 2010-04-07 21:39:02 http://www.greenwashingindex.com/ad_single.php?id=7106 On the website, www.greenwashingindex.com, it stated that “greenwashing” occurs when companies make a “coordinated attempt to hide unpleasant facts, especially in a political context.” A company is “greenwashing” when they “spend more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but what a green brush.” The commercial for HEB, including Eva Longoria Parker as a testimonial, states that HEB is “going green” by designing reusable “root for trees” bags. One reusable bag will replace six non-reusable plastic bags that groceries are currently sacked in every time you use a reusable bag. By using these reusable bags, HEB claims their recycling efforts help to save two million trees. During the commercial, Eva Longoria Parker is walking through an animated forest and as the commercial progresses; more trees and flowers start to grow. At the end of the commercial, Eva is surrounded by a forest full of trees and flowers indicating that the reusable bags are helping save the environment. Even though the HEB commercial is claiming to “go green”, they are “greenwashing” because they are declaring to be completely green, yet they are still selling items that are harmful to the environment. They are spending more time and energy promoting reusable bags when they could be eliminating products that are not considered “green”. HEB is trying to seem like they are helping the environment when they are in fact destroying it at the same time.Generally, I felt that HEB did a good job selling their “root for trees” reusable bags. By using Eva Longoria Parker, they were able to show to their target market that celebrities are even joining the “go green” trend. The ad did an excellent job with not misleading with their words or visuals. During the ad, Eva does overstate and exaggerate how green HEB really is eco-friendly by stating numerous times how HEB is improving the environment. Also, Eva Longoria does not state the price of the reusable bags during the commercial or how many it requires to carry out a regular load of groceries. Overall, I was impressed with HEB’s “going green” with reusable bags campaign. The commercial caught the attention of their consumers by incorporating an actress proving that being eco-friendly is a cool thing to be involved with. Hopefully their customers will take part in the reusable bags to help make the environment a better place. ck1191 2010-04-07 21:34:16 http://www.greenwashingindex.com/ad_single.php?id=7104 In this advertisement, American Spirit is claiming that they grow their cigarettes in an earth-friendly form. They also state that the materials they use are recycled, and they utilize wind towers that promote a greener environment. In one regard, the company might be doing these things that are better for the environment. However, cigarette smoking is harmful for people, as well as the environment. Scoring this ad was difficult, due to the contradicting nature of the promotion. Does the company engage in producing a product that is better for the environment? I would say yes, but only in the way they are gathering the material and producing the product. The smoking of cigarettes is environmentally unfriendly. . It’s contradicting to state that a product is greener, while also having a warning from the surgeon general explaining the health implications of smoking. dhatch 2010-04-07 21:21:47 http://www.greenwashingindex.com/ad_single.php?id=7101 Chevron is a company that doesn't truly care about the environment. It only cares about profit, future profit, and making sure that people think they are trying to change the way we treat the earth. st1204 2010-04-07 19:21:13 http://www.greenwashingindex.com/ad_single.php?id=7095 This ad is cute, I feel that it really hits its target market and makes me want to do good for "Protecting Planet Home." ct1267 2010-04-07 14:30:36 http://www.greenwashingindex.com/ad_single.php?id=7083 This ad indicates that Coca-Cola is making an effort to reduce their contribution to the negative environmental impacts of using plastic bottles. While the campaign is facially eco-friendly, a closer look into the facts gives reason to believe that Coca-Cola is tricking their customers. The plant bottle made of plant-based material “up to 30%”, which could indicate anywhere from 1%-30%. The biggest issue for this new campaign is that Coca-Cola is now advertising the plant bottle with their bottled water, Dasani. This is interesting because bottling filtered tap water is not only a rip-off to the customers, but environmentally harmful all by itself. It takes more energy to produce bottled water than it would for consumers to filter the water themselves. Also, with the plant bottled being made of both plastic and plant materials, Coca-Cola would need to prove that the plant materials are able to be recycled in the same way as the plastic. Greenwashing is when a company advertises that they are doing something beneficial to the environment but, in fact, it has no real benefit. Using the greenwashing index, I would give Coca-Cola’s new marketing campaign a score of 5, being “bogus”. Coca-Cola wants to appear to be addressing the issue of recycling and plastic bottles, but the promotion of the plant bottle is not quite cutting it. This ad is greenwashing because Coca-Cola is trying to distract the viewer from other business practices that are not eco-friendly. Further, they are trying to promote the idea that drinking bottled water out of a plant bottle is environmentally friendly, when the reality is that putting a stop to purchasing and using bottled water would be the most effective “green” method. I would suggest that Coca-Cola start running campaigns and promotional efforts to increase the recycling of their products and take away the focus of the bottle itself. It is more genuine to recognize that their product is not entirely eco-friendly, but encouraging efforts that can substantially reduce their impact. –se1105@txstate.edu se1105 2010-04-06 15:04:29 http://www.greenwashingindex.com/ad_single.php?id=7082 It is a very interesting yet simple ad that gets the point across very clearly, that reef is doing its best to reduce waste. br1184 2010-04-06 10:59:17 http://www.greenwashingindex.com/ad_single.php?id=7026 From what I viewed and what I read, I think Sun Chips is making great strides in trying to help the environment. I eat sun chips, not on a regular basis, but often enough. Although I don't have a composte pile, I would consider trying leaving the sun chips bag in a pile that I know of to test it myself. I give this a 3 rating only because I usually have to see something myself to believe it. sc1369 2010-03-25 22:44:50 http://www.greenwashingindex.com/ad_single.php?id=6701 This ad makes me mad because it is misleading. Only part of the pen is biodegradable, for one thing. Secondly, the pen will never be able to degrade since our waste stream ends up in landfills which simply do not promote proper decomposition. I hate claims of being biodegradable (which usually should say compostable) that manipulate peoples' lack of knowledge about product lifecycle in terms of how our waste stream actually works. zilguh 2010-02-25 11:49:29 http://www.greenwashingindex.com/ad_single.php?id=6637 As a French I think this is incredible to see such a Ad on TV! Moreover it was broadcasted during the superbowl. What a shame... In France we have "laws" to limit the greenwashing effect in Ad's, even if it's not really efficient. Anyway we're lucky enough to avoid such a vomiting lie! pimousse3000 2010-02-08 13:46:19 http://www.greenwashingindex.com/ad_single.php?id=6496 Currently, Aberdeen is set to lose its only green space in the city centre - to have a 6 acre concrete superstructure (contents unknown as yet - car park / shopping - most likely) - and ACSEF (the company pushing the "consultation") insist that "raising" (read RAZING) the gardens is "greener" and more beneficial for Aberdeen (the company & backers are oil related business men) - so I want people to look at the video they have put out to "convince" Aberdonians that destroying (not only) a heritage site - but the only green space in the centre of Aberdeen - all for "progress"... the context of this "complaint" is the persistent rhetoric that follows this ambiguous advert. The biggest greenwashing point never addressed by ACSEF is how can destroying an existing greenspace and building a concrete superstructure on it be "green" ? - 6 acres and 4 - 6 floors is a lot of concrete. (Filling in the gardens means bringing around 3,947 dump trucks of earth into the site and 4,605 dump trucks of granite) Previously planned for the space (now in jeopardy of losing their funding) was a 75% funded (10th the cost!) and sympathetically designed arts centre designed by Brizac Gonzales (which had full planning permission). at 0.75 acres of building footprint, this is an elegant solution to re-energising the space by utilising the steep garden walls - with minimal impact to the existing flora. for more info and comparisons please visit : http://www.comparethesquare.com lepeep 2010-01-11 18:27:33 http://www.greenwashingindex.com/ad_single.php?id=6278 The ad seems inspirational and does support a good cause, to motivate leaders to be decisive at the COP15 summit. However going to the Hopenhagen.org site, there's lack of true substance, other than spreading the word to your friends. There are prominant corporate sponsers though. Fortunately they have links to other campaigns, like "tcktcktck.org" where they do offer information about events you can attend to show your support. zenmaker 2009-12-05 16:37:06 http://www.greenwashingindex.com/ad_single.php?id=6255 Very recent video by E.ON, they position as a top video in their own E.ON YouTube Channel. Again E.ON uses a fig leaf example - a sustainable city district project in Malmö/Sweden - to postion themselves as sustainability thought leader. Again the project is outside their core markets e.g. Germany. It is outside their core business - which is coal and nuclear energy production. It moreover pretends that E.ON is a sustainable city solution provider: people in the movie also talk about organic food and local farmers positioning the E.ON brand close to LOHAS consumer segments, which is normally difficult to achieve for an Energy provider - but the sustainabile city provides a platform to reach out to the LOHAS and connect the brand with LOHAS role model examples. E.ON continues to use fig leaf examples (see tidal power plant ad) to green their brand, instead of proactively talking about their real sustainability challenge in their core business - the coal and nuclear energy and the carbon and nuclear waste footprint. As long as E.ON does not talk about this key sustainability challenge in ads and does not present the public a credible plan, how to change from non-sustainable energy sources to sustainable ones in an ambitious time frame, their communication strategy with fig leaf examples will most likely always be judged as greenwashing attempts to green the brand at low costs. This is sad since they need pilot projects and pilot examples for innovation e.g. the sustainable city, but the public will only judge those as credible, if the major question - how E.ON becomes a zero-carbon-emission and zero-nuclear-waste company are credibly answered that next generations can trust in. jarrito 2009-11-27 04:47:21 http://www.greenwashingindex.com/ad_single.php?id=6254 E.ON's main energy mix is coal and nuclear, the ad tries to position E.ON as thought leader in renewables with a "fig leaf" example on a tidal power plant project, where - the plant was not exsisting but only planned - the project was not in Germany but in the North Coast of the UK; the German speaker not mentions that the project is in the UK and with speakintg German he pretends that the place would be the German coast misleading the audience - pretends that the project and technology is a key technology making the audience believe that is of high importance for E.ON, which is not reflected in current energy mix and what they actually do jarrito 2009-11-27 04:21:58 http://www.greenwashingindex.com/ad_single.php?id=6159 Chevrolet has posted this ad in an attempt to out due their competitors. Chevy states that they offer more lines of vehicles which can get 30 miles per gallon (MPG). First, making it competitive deceives the reader into preferring Chevrolet over other companies. What Chevrolet doesn't state is that the other companies listed get better gas mileage in traffic because of more sophisticated emission systems. Chevrolet may be able to get 30+ on the highway, but in town where most drivers are located, Chevrolet vehicles are unable to match their competitors. I gave Chevy a mid grade rating because I feel they can do better when it comes to advertising their green practices. Shutting other companies down in an ad and leaving out pertinent information could be detrimental if the other companies were to backfire. In regards to the actual image I believe Chevy deceives the reader because the cars they are referring to lack great emission systems, therefore they are not "green." Chevy should concentrate on their company and not others. If Chevy has such a better line of vehicles as they state then their vehicles shouldn't be a problem to market/advertise to consumers. Aslo, actual information besides 30mpg could benefit Chevy as well. Sbanker 2009-10-27 16:01:17 http://www.greenwashingindex.com/ad_single.php?id=6158 I think this is one of my favorite green ads. You rarely see advertising that ties eco friendly marketing with humor. The visuals are friendly, cute, and harmless, so I can't give it a high rating there. Now, it's not likely or realistic to think that this car is actually beneficial for the environment, so the ad is a little misleading there. I had to give it a higher rating for the misleading words. The ad does not show any facts or figures to prove that the car is any less harmful than other automobiles comparable in size either. The green claim is very vague and doesn't make any solid evidence to its campaign. I had to knock it there. Regardless though, I'm sure nature would prefer bicycles over any car. Bunnies are more likely to choose a mode of transportation that doesn't harm their habitat or squish them under their tires. cf1159 2009-10-27 15:07:44 http://www.greenwashingindex.com/ad_single.php?id=6134 The ad is the creative collaboration of a Swedish advertising firm and Volkswagen Automotive company. They are trying to find a creative way to make people recycle and care about the environment while "having fun". The ad is definitely motivating people to participate in the experiment and recycle bottle in the Arcade machine. However, in the long run I do not believe this ad will significantly improve the rate of people recycling their bottles because eventually they will get tired of the machine. In addition, the whole idea of environmental consciousness is separated from the brand of Volkswagen. The relation of Volkswagen to the recycling project is unclear and doesn't create the image of environmentally--conscious company in the mind of a customer. Overall, the ad is very funny and creative, but it lacks a connection between the brand and the campaign. at1298 2009-10-27 14:19:08 http://www.greenwashingindex.com/ad_single.php?id=6112 It's great seeing Coke, "the world's largest fillers of landfills", make an effort to preserve the environment by encouraging recycling and adopting the PlantBottle, since 75% of their bottles end up in landfills. However, I feel the ad is misleading consumers into believing coke is more green than what it actually is. The money they have actually spent on green marketing and green upgrades does not even put a dent in the billions of dollars they make each year. Yes, the few millions they do spend is a generous amount when you're not looking at the big picture, but they could be giving a whole lot more for the environment rather than focusing on brand image. cc1546 2009-10-27 12:43:34 http://www.greenwashingindex.com/ad_single.php?id=6110 This ad does a good job of expressing their support of green marketing. Diesel has managed to sell their product while advertising the importance of going green. ab1498@txstate.edu 2009-10-27 12:35:25 http://www.greenwashingindex.com/ad_single.php?id=6109 I think that the ad is deceptive because Walmart, one of the largest retail outlets in the world, is constantly growing and looking for new revenue streams and in the past hasn't really cared too much about the environment. This ad engages in greenwashing because it invokes a sense of environmental responsibility from a company that in my opinion hasn't exhibited much in the past. Walmart superstores take up acres and acres of land each, not to mention that Walmart carries its own brands which have to be manufactured which is also detrimental to the environment. I gave the ad a low score because I don't believe that Walmart is trying to be as green a company as they lead people to believe. While I do believe Walmart is trying to be more green, the ad is misleading in the sense that they are not yet ready to advertise what they are trying to portray; they are simply not on that level yet. It is also kind of misleading with the words "Reducing Prices, and More," because the reader cannot tell to what extent. Ultimately, they could be reducing prices, and maybe recycling a few more bottles and doing nothing else. The extent to which a company tries to improve their green marketing efforts is a huge factor. Some companies will do a little here and there while others reshape corporate structure and manufacturing processes around it. Basically, it is just too hard to tell from this ad what exactly Walmart is doing in their efforts to become more green and reducing pollution. For Walmart, I would suggest that they continue their efforts to be a green company but take a more gradual approach to their ads, instead of showing luscious trees and forests, maybe showcase an area of land that Walmart personally helped to clean up and restore. While I still think Walmart's expansion is becoming too broad for many natural areas to survive, they are taking the right steps to try to improve their image through green marketing. MWhiteShyamalan 2009-10-27 12:33:38 http://www.greenwashingindex.com/ad_single.php?id=6107 Many companies are using green marketing to give their company and products a better image in order to attract customers. Though, the use of green marketing can be manipulated by untruthful statements claiming company efforts are impacting the environment positively. The advertisement by Chevron describes how the company and employees promise to decrease energy use by driving less. 60% of managers and employees at Chevron’s largest office will participate in vanpools, riding their bikes, or any other means of getting to and from work efficiently. The advertisement uses numbers to support claims of Chevron’s positive impact on the environment. They emphasize that efforts have resulted in eliminating 1.85 million miles of driving and over 73,000 gallons of fuel each month. Chevron ends the advertisement by asking its customers to also participate in helping the environment by decreasing driving time. I would rate this advertisement with a 2.0 greenwashing index. Instead of simply stating that their efforts are resulting in decreased energy use, they support this claim by the use of statistics. It is difficult for the reader to dispute Chevron’s evidence of their impact on the environment. Knowing that consumers are aware that oil companies cause harm to the environment, Chevron only advertises its efforts to cut energy use. I believe Chevron’s advertisement is truthful and with good intentions. I would recommend Chevron to use a better background picture. The image of a woman smiling in the background doesn’t associate with Chevron’s green marketing. I think an image of numerous employees wearing suits with briefcases in their laps all crowded within a car would relate more with its green marketing efforts. es1289 2009-10-27 12:29:24 http://www.greenwashingindex.com/ad_single.php?id=6105 I think the ad brings about an interesting point. As a consumer you don't think of basic good as something you need to be green about. As a female, you don't think about what happens to the plastic applicator of a tampon, but during the course of a lifetime, we must go through thousands. And that produces a whole lot of waste. According to the ad, we produce one pound of waste a year. If puberty starts at 13 and menopause doesn't happen until the 50s that is nearly 40 pounds of waste in a lifetime. I gave this ad a low rating due to the fact that it seems legit. kc1410 2009-10-27 11:54:27 http://www.greenwashingindex.com/ad_single.php?id=6104 Makes the company seem green, although most products can be harmful to the environment mg1458 2009-10-27 11:51:57 http://www.greenwashingindex.com/ad_single.php?id=6101 This ad bright and clean ad brings much hope for the future. zt1010 2009-10-27 11:27:54 http://www.greenwashingindex.com/ad_single.php?id=6100 I believe this ad gets the point across very clearly. Frito-Lays took advantage of the natural titled brand of Sun Chips to show that they care about the environment as a company. This ad is a very bright, happy and makes you the reader feel hopeful. I truly believe that the Sun chips brand is not Green washing their ads because they actually use evidence to back up what the ad is saying about the disposable bags the chips are in. Even the ad it self is disposable. Instead of just making up information and putting it on the ad, Sun chips actually backed up their claim. I believe this ad is not misleading in anyway. Sun-Chips not only use disposable bags but they also use solar energy to run their plants. So not only is their name Sun-chips but they are actually made with the help from the sun which makes the product more disirable. If there is a way to make the ad not so wordy but get the same point across I believe that is the only area of the ad the company should work on. But other than that I really liked this ad and thought it was very informative. ks1485@txstate.edu 2009-10-27 10:59:48 http://www.greenwashingindex.com/ad_single.php?id=6097 I believe that GE is headed in the right direction with their idea of ecomagination- a green community, but I don’t believe their there quite yet. Therefore, I gave them an undesirable score. The reason why I gave them an undesirable score is because I believe their spending more time and money claiming to be “green” through their advertisement then they actually are. In the campaign, GE claims they reduce energy use and green house gas emissions through a variety of their GE appliances that are stocked in every home. But what GE doesn’t state in the campaign is by how much these appliances reduce energy costs, exactly what appliances reduce these emissions, how much these appliances contribute to being green, or if the consumer has to upgrade the grade of appliances in order for the house to be the most efficient. The ad also only shows one appliance that would actually come with the purchase of the house. Otherwise the ad shows appliances the consumer would otherwise have to go out and buy independently. mm1965 2009-10-27 09:41:54 http://www.greenwashingindex.com/ad_single.php?id=6096 I think Volkswagen did a great job. Diesel is a technology that can be very fuel efficient and should be used more. The downside to the "green ad" is that they are still using fossil fuels. Overall I believe this is a legit green advertisement. Volkswagen should pursue diesel more because not everybody is ready to make the change to non-fuel driven cars. The sound and feel of driving a combustion engine is in our blood. dillonmccauley 2009-10-27 09:37:08 http://www.greenwashingindex.com/ad_single.php?id=6095 Wal-Mart uses the line, "Now you can save the planet while you save money," at the top of the print ad to attract environmentally and financially conscious shoppers. The ad is filled with useful information on how using these products can reduce the amount of packaging because of each products longer life time. Wal-Mart is the largest retailer in America, and with their help waste can be greatly reduced. If even half the Wal-Mart shoppers switched to using greener products, the waste in the world can be significantly reduced and can have a positive influence on the environment in the long run. Since Wal-Mart is able to offer much lower prices than other retailers, more people will be willing to contribute to helping the environment if it will not mean making a larger financial sacrifice, because I know that on a college budget I will most likely purchase the cheapest products at the store. The ad is informing shoppers of green products and does an effective job. In addition, to Wal-Mart “Green” print ads, I feel as though the Wal-Mart company is trying to influence shoppers and employees to live a more sustainable life. For example, I work at Sam’s Club and we have a Personal Sustainability Program (PSP), which I am sure is taking place at the Wal-Mart stores as well, and this program is the employees stating how they can make a difference in the world. An example would be, to not use plastic water bottles anymore, or to start using reusable shopping bags. Wal-Mart has the power to make an impact in the environment and is doing a great job of getting the ball rolling. jm2093 2009-10-27 09:18:09 http://www.greenwashingindex.com/ad_single.php?id=6092 In this ad General Electric claims to be green. However, they are mining coal (a unsustainable resource). It seems that these green claims are really just efforts to squeeze what little juice (money) is left out of a lemon (industry) with little juice left. The truth is it would be financially disasterous for GE to desert the coal industry and the structures they have set up to deliver it. Disregarding the undoubtable fact that coal is not an infinite resource, GE aims to ameliorate their image by promoting their "clean coal" methods. But clean coal is disgusting when compared with wind, solar, water, and hydrogen power methods. These "clean" coal methods still emit carbon dioxide; and what is worse is they particularly show the plant that burns coal in the midst of the thriving everglade's ecology. Although GE's attempt to be greener should be noted as legitimate, they are far from praise-worthy. GE needs to take more accountability for the depletion of the O-Zone. Although it is in vogue to be greener, it is even better to actually be green. GE must invest more into sustainable, zero-imprint techniques, rather than mediocre techniques. This commercial simply promotes the cleaner [than the worst] coal method that is leaving only a "nearly undetectable impression on the horizon." rg1307 2009-10-27 03:35:40 http://www.greenwashingindex.com/ad_single.php?id=6091 This Aveda print advertisement is promoting their aerosol hair spray that is manufactured 100% by wind power. The company has a 30 year history of environmental consciousness, and was one of the first beauty product lines to do so. I believe that this ad deserves a low score on the greenwashing scale because it promotes true claims of Aveda producing its products in an environmentally friendly way. One disadvantage of this advertisement is that it does not actually state the product that is supposed to be promoted. I worked at Aveda when this advertisement came out, which is the only way that I know which product the advertisement is meant to be for. Aveda should continue to run advertisements promoting their green efforts in order to capture the niche market that looks for that quality, as well as ads that promote the qualities of the products themselves. ab1553 2009-10-27 02:04:59 http://www.greenwashingindex.com/ad_single.php?id=6090 "greenwashing" is when a company spends more money and time talking about being green then actual doing what it says it is going to. Well i feel that BP is true to their word. This ad is telling us what BP has done not what it is going to do. This brings me to the realization that they are already on the way to becoming a "green" company. This ad is not misleading at all it spells out what they are doing by giving figures of what they have done. Also i researched more about what BP is doing to help the environment, which they have built a "green" gas station which has 90 solar panels powering it. Also they have a website called thegreencurve.com which shows you what the company's carbon footprint is. Also you can look at yours and it gives you tips on how you can help the environment. I also read that they have been spending hundreds of millions of dollars to help become environmental, but very little has gone to promote what they are doing. That being said i feel that this ad along with the company in general should have a low score. They seem to be on the right track to do their part in helping the environment. ak1267 2009-10-27 01:45:52 http://www.greenwashingindex.com/ad_single.php?id=6089 I would rate this product a 3 on the greenwashing index. I believe that this grill a good alternative, but is not necessarily the best choice when it comes preserving the environment. The best choice would be the solar grill. The solar grill does not use as much gas emissions, and you would not be cutting down more trees. This product would only be a greener option if the grill was to replace an old or broken grill. It wouldn’t make sense to buy an additional grill or exchange this for a functional grill. Both wood and charcoal are derived from trees and both are harmful to the environment. The only difference is that charcoal produces more gas emissions. The wood pellets for the grill require virgin wood and federal requirements state that recycle wood cannot be used. Wood is required by both charcoal and wood pellets, which can be cause in deforestations and less trees. sheila_lyle@hotmail.com 2009-10-27 01:16:33 http://www.greenwashingindex.com/ad_single.php?id=6085 It amazes me the leap the Fur Council of Canada made on the ad campaign. To say that owning fur is an eco-friendly activity goes against all common sense. Their ads try to make fur sound eco friendly by stating that buying fur will help keep natural habitats safe because without them, there would be no animals to skin for their fur. In another ad, they ask what you would do with the fur when you've eaten your beaver roast? This tries to imply that the fur is only taken from animals who were killed to be eatin first, which is highly unlikly the truth. Maybe its me, but when I think of enviroment activists and green campaigns, the fur trade is one of the last things that comes to mind. RKoch 2009-10-27 00:21:52 http://www.greenwashingindex.com/ad_single.php?id=6083 BP is just another company clearly trying to get people to believe that they are a green company. As far as solar energy, bio fuels, and wind energy, they need to actually invest more in these energy sources rather than oil. sc1339@txstate.edu 2009-10-27 00:03:03 http://www.greenwashingindex.com/ad_single.php?id=6078 It is good that they reduced the amount of plastic in the bottle. However, they still sell billions of water bottles every year. They are obviously aware of the hazardous effect plastic has on the environment, and they still continue to sell the bottles year after year. ag1445 2009-10-26 22:05:05 http://www.greenwashingindex.com/ad_single.php?id=6075 Fiji’s slogan is “Every Drop is Green” and I actually thing they are doing a great job of showing everyone how hard they are working to go green. There is a green claim because they are cutting down emissions, somehow saving the rainforest, they reduced their packaging, and made their product fully recyclable while promoting recycling. However they are misleading their audience* when saying that “Every Drop is Green” because the thing that they are forgetting about is that their product from Fiji! That’s all the way down by Australia (aka: Really far away!). They leave out the important idea* that they have to transport all that water all the way over to the US (and everywhere else they sell to), which wastes fuel. On top of that they can reduce a product’s packaging but until they get enough people to recycle* the product it doesn’t really make that much of a difference. jk1278 2009-10-26 20:58:27 http://www.greenwashingindex.com/ad_single.php?id=6074 I think this should be given a very low score, because there's nothing "natural" about 7 Up. The company is probably not full of environmentalists. If they really want to be green, I suggest they take up a recycling campaign or create an actually natural lemon lime product. The ad has a bunch of vegetables, plants and the background is a lime. ch1317 2009-10-26 20:28:40 http://www.greenwashingindex.com/ad_single.php?id=6072 This is a relatively straightforward ad, addressing the need for improved water efficiency, provided by this faucet. This particular Delta Faucet dispenses water in an efficient manner that leads to a saving of up to 32% more water when used. The use of this statistic gives the viewer a concrete number upon which to assess the green nature of this product. The color of the faucet is also worth noting, as the color brown is an earthy tone that would lend itself to appearing environmentally based. The ad states the faucet has a "conscience" but as many knowing, inanimate objects have no conscience, and this is merely to express that the company has designed a "smart-faucet" to efficiently distribute water. nbrack 2009-10-26 20:14:02 http://www.greenwashingindex.com/ad_single.php?id=6071 I just think its great that a major technology corporation which means high energy bills, mass consumption of fossil fuels and other anti-green activities.. there line is"consume less and conserve more. How?" They finish off by some pathetic play on words saying "and its the how that makes all the difference!" plant a tree, take a picture and put lockheed martin on it.. its at least legitemate. ms1511@txstate.edu 2009-10-26 19:21:19 http://www.greenwashingindex.com/ad_single.php?id=6068 I enjoyed the ad, I felt it was a new approach to the 'go green' fad. kd1162 2009-10-26 18:34:41 http://www.greenwashingindex.com/ad_single.php?id=6058 This advertisement uses greenwashing to make the consumer believe that the Chevy trucks have zero impact on the environment due to the use of hydrogen. However, it receives a high index score due to left out information of where the hydrogen comes from and also all the pollutants that are involved in the making of these automobiles. I would suggest the company drops the ad because of its greenwashing effect until it can be proven that they have taken steps to help the environment. While the hydrogen may not harm the environment, the company fails to acknowledge how they were able to implement the hydrogen fuel cell system. This can be misleading to the consumer because they are lead to believe these automobiles are good for the environment even though they are unaware of the negative impacts the company makes on the environment in the production of them. I don't think it is completely unnecessary for the company to boast about their hydrogen fuel cell automobiles, however it is certainly not worth the positive recognition of a green company. ah1396 2009-10-25 16:18:01 http://www.greenwashingindex.com/ad_single.php?id=6054 Its weird someone calls it going green just by painting it! tj1077 2009-10-24 16:37:14 http://www.greenwashingindex.com/ad_single.php?id=6051 This ad is for Dow Chemical. This ad is so beautiful that it masks the issue of how they run their business. How do they dispose of their waste, how do they produce their product, how do they protect the environment. This ad shows how beautiful the earth is but does not show they plan to keep it that way. lm1394 2009-10-23 20:57:47 http://www.greenwashingindex.com/ad_single.php?id=6046 The ad is very simple. Clorox is advertising new cleaning wipes that promise they have the strength to clean just as much as the regular not so eco friendly wipes. They promise to be biodegradable and 99% natural. The PLASTIC bottle is placed in the middle of trees and flowers giving it an affect of environmentally friendly concept. The words on the bottle are also very precise because they somewhat manipulate what you're already thinking, "just what the world needs, another cleaning product," and then try to turn it around into a positive thing by saying the product is ALMOST 100% natural. Are they greenwashing? Their number one concern should be what is damaging the planet the most, PLASTIC. Perhaps they should be making the plastic they use degradable as well as the wipes to call themselves 99% natural in every sense. For this reason I have given this ad a low score. I find it hard to believe they place a non degradable plastic bottle in the middle of trees while claming to be "natural." Now they are not misleading because they explain that the content of the bottle is what is "natural" yet they are giving their product credit that may only be supported if the entire thing was GREEN. dl1159 2009-10-22 09:38:25 http://www.greenwashingindex.com/ad_single.php?id=6043 The advertisement is obviously stating that their gasoline will burn cleaner and more enviornmentally friendly, but do not provide any evidence or proof. They also state that the amount of cars will increase by 50%, it is unprobaple to estimate the increase in running cars. Furthermore, it is ignorant to assume that cars are not becoming more enviornmentally friendly, thus having less effect on the envionment. I feel the ad is misleading and provides false data. aw1320@txstate.edu 2009-10-21 22:23:48 http://www.greenwashingindex.com/ad_single.php?id=6042 This General Motors ad I believe is greenwashing. First of all the new truck hybrid mini has yet to be created. General motors has been known in the past to harp on future endevors that never seem to actualize. Also what makes a truck is the back...and no where do they show that this new truck hybrid will have a truck bed. GM has been listed as one of the least green automotive companies, as they have lobbied for a lot of loophole green legislations. They have their so called green cars, but continue to make some of the worst polluting vehicals as well. In 2007, they were rated the second most worst pollutor in a study done by the Union of Concerned Scientists. Thus this ad may come across as a truely green ad for a truley green company, but GM has only had minimal efforts to actually do good for our environment. lw1214 2009-10-21 21:38:21 http://www.greenwashingindex.com/ad_single.php?id=6041 Organic wear is 100% natural makeup with no chemicals or artificially produced substances. "As a company, we're making a commitment to embrace healthier, green living habits and provide to you, our loyal customer, with affordable greener alternatives" (organicwearmakeup.com) ms1602 2009-10-21 20:18:17 http://www.greenwashingindex.com/ad_single.php?id=6024 Ash City is a 25 year old company that creates many different types of apparel. e.c.o. is their newest collection, due to the going green craze, and it has been very successful. I gave this ad a low score because their information is true and the product is obviously environmentally friendly. This ad is clearly not one contributing to the other Greenwashing ads because it is noticeable the company is indeed trying to help out the environment by means of recycling. The fact that this ad does not mislead with words or visuals and it also doesn’t exaggerate the ‘greenness’ of the product brings the Greenwashing index score to a one. This concept of creating recycled clothing out of water bottles was showcased on MSNBC one night and I found it very interesting. To continue their success, I think Ash City should emphasize this idea of recycled clothing - especially the fact that recycled polyester is made from water bottles. Not many people know what recycled polyester is so it sounds like just another fancy term for cotton. Ash City’s clothes are a little pricey, but I could see people who had the money paying for the clothes because of the notion. If the trend were to catch on, hopefully other companies would start making their clothes in a similar fashion to encourage recycling. tk1130 2009-10-19 22:39:50 http://www.greenwashingindex.com/ad_single.php?id=6022 This is a Wal-Mart ad that is used as "greenmarketing" to show how the use of an enegry efficient light bulb can save you not only energy but much more. I think this is a pretty sufficient commercial because it not only refers to how wal-mart is going green, but also how something as simple as changing the light bulb you buy can make such a difference. Advertising like this is important today so that people like me and you can become aware, and learn new ways to be enviromentally friendly. kr1218 2009-10-19 15:54:13 http://www.greenwashingindex.com/ad_single.php?id=5996 I honestly can't comprehend how much energy you're actually saving by using this version of Windows Live. They're clearly using the term "Green" in hopes to increase their audience and at the same time their revenue. sw1289 2009-10-14 14:23:50 http://www.greenwashingindex.com/ad_single.php?id=5993 Ford boasts its seat foam produced from soybeans. However, they fail to tell us about the crude oil that is also used in that process. This "greener" form of seat foam is actually much less efficient to make; thus, is much more expensive and wasteful than traditional foam. What is most bothering about this ad is the fact that they seek to attract aspiring environmentally friendlty people by using soybeans in their biomaterial. Well green people need proof and reasoning over claims and words with positive connotation. zp1011 2009-10-14 13:25:10 http://www.greenwashingindex.com/ad_single.php?id=5991 I think the ad has to be completely fake! I own a VW Jetta (TDI - not for environmental reasons though ;) and from experience, smoke definitely comes out of the exhaust! tk1130 2009-10-14 10:55:16 http://www.greenwashingindex.com/ad_single.php?id=5965 A recent advertisement for Boulder Green Properties, a real estate company in Boulder, Colorado, addresses green marketing. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. On the other hand, “greenwashing” involves spending more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. I do not believe the ad is greenwashing because it details specific business that have been implemented to minimize environmental impact. For example, the advertisement states that the company has a “zero waste, wind-powered, carbon-neutral office” and uses a “paperless sales and closing process.” Also, I was easily able to find information about their sustainable business practices on their website, reinforcing that they truly are “environmentally responsible.” Overall, the ad and the company appear to be very authentic in regards to green marketing. So, I gave the ad a low score on the greenwashing index. It did not mislead with words or visuals. And the claims in the ad were very specific, rather than vague. Also, the claims didn’t appear to be exaggerated or leave out any important information. Jenna10@txstate.edu 2009-10-07 09:31:50 http://www.greenwashingindex.com/ad_single.php?id=5911 The actor starts off by explaining how BWM is "finding ways to be more responsible" while holding an energy efficient CFL light bulb in his hands. That's quite endearing, until the camera pans out and hundreds of bulbs illuminate on the studio ceiling. Just a little contradictory, don't you think? agmaynard 2009-09-23 17:15:34 http://www.greenwashingindex.com/ad_single.php?id=5863 This ad focuses attention on a person's individual carbon footprint, and instructs us that we can "all do more to emit less". By focusing attention and responsibility on individuals, BP implies that by individual action alone we can solve this problem. This is misleading - it is widely acknowledged that what is required is government regulation of business, and that relying on simple voluntary, individual changes to behaviour will be insufficient. It also implies that BP is concerned with the ideas of those 'in the streets', when in fact it is concerned only with profits. mike202 2009-09-18 01:28:42 http://www.greenwashingindex.com/ad_single.php?id=5801 A decent example of 'green-washing." The Prius still has a gas engine which emits it's own level of waste into the air and let's not forget how much pollution is made by just making these stupid things. How will all those batteries be recycled as more and more of these continue to graze the roads. Granted it's cleaner than the average car, but it's not 'healing' our world as the ad suggests. jpawela 2009-08-25 15:35:58 http://www.greenwashingindex.com/ad_single.php?id=5479 This is a mythical and grotesque distortion of reality. EDF, Electricite de France is presenting itself as british and green, it is, in fact, a french government owned nuclear energy company with fuel burning power stations. For this campaign that is rumoured to have a budget of 50million british pounds, they have simply taken the iconic green union jack flag, that was created by Ecotricity (a genuinely 100% green energy provider and blasted it across the British media as their own. it is not just deceptive, it is cruel. brits will think that EDF is friendly ant it is not. it is toxic. this company is shameful and its advertising is nothing more than climate change war propaganda. hostuniversal 2009-06-28 15:05:05 http://www.greenwashingindex.com/ad_single.php?id=5272 This is just funny. First it is an insect KILLER that is green. Second, the only thing that makes it "green" is the fact the container is made from 25% recycled content but doesn't "persist", so ok to consume plants sprayed with it. I don't know about you, but I wouldn't eat anything that touches something that kills bugs on contact. It is product marketing like this that leads to consumer confusion and dilutes laudable efforts by products that are good for the environment. justindoak 2009-05-21 19:59:08 http://www.greenwashingindex.com/ad_single.php?id=5271 This is interesting. Obviously they are trying to tout the reduction of bag use and provide a discount for the savings - good effort - but why create more product to do this. I saw this campaign and asked if I could have the discount if I didn't buy their "eco" bag and used my own reusable bag. I was denied that. Green shouldn't be about buying more to get a discount. I do like the "Greener. One step at a time" phrase at the top - unfortunately, they way they went about this is wrong. justindoak 2009-05-21 19:47:34 http://www.greenwashingindex.com/ad_single.php?id=5180 I think this ad does a great job of NOT demonstrating “green-washing.” In this ad, Volkswagen makes it clear that that they are attempting to make cars that are better for the environment, but claiming that there is always room for improvements. I don’t know that I would make any changes to this ad if I had to. It does a great job of poking fun of ridiculous “environment friendly” cars, gives credit to Volkswagen by stating what they are doing for the environment and makes it clear that they can always do better. su1010 2009-05-05 10:19:57 http://www.greenwashingindex.com/ad_single.php?id=5034 The problem with plastic is getting it recycled!Sure, it's great that this bottle uses 15% less plastic than other bottles*. Check the asterisk: it reads something like ".5L bottles across twelve cities. Over 130 different .5L bottles were weighed across the water, soda, juice and tea categories. On average, the Eco-Shape bottle was found to be the lightest .5L bottle on the market containing 30% less plastic when compared to the average of other .5L bottles."Confused? I *think* I get what they're trying to say. The problem is the average consumer won't.If companies are going to try and be the good guy about this, don't half-a$$ an ad-- tell us exactly what we're doing to mother earth. ar13202 2009-04-09 12:01:23 http://www.greenwashingindex.com/ad_single.php?id=5031 I believe that this ad, while promoting the awareness of recycling, really has no direct impact on recycling. Although humorus, the image is relatively misleading because it suggests that cheerleaders are supporting recycling. The ad has no implication to why recycling is important and is relatively useless, other than being somewhat funny. I think this might be more effective if it provided a way to recycle rather than a general blanket statement. briceloving 2009-04-09 11:28:55 http://www.greenwashingindex.com/ad_single.php?id=5024 I beleive it is an effective ad. Omo made a detergent that has twice the concentration so it could use smaller bottles to package and save resources. This was not only benifitial to the company, but it created a new niche in the market and many other companys followed suit. GO GREEN!!! mn1117 2009-04-09 10:21:45 http://www.greenwashingindex.com/ad_single.php?id=5022 My ad is for Starbucks Coffee using "Green Umbrellas for a Green Cause." I gave this ad a low score because Starbucks is an environmentally friendly company and continues to find new ways to be more aware about going green. I feel this ad is not misleading, although a little vague, but I know they are serious about being green and not trying to be deceptive to consumers. Starbucks is going to continue to support the environment, so I feel that they are not wasting time and money on their "green" advertising. I do not feel that they are trying to fool anyone, but this ad is an inventive idea to keep being aware of the environment. Since I gave them a low score, I feel Starbucks will continue to succeed in the future. Some ideas that they could use to keep being successful are to maintain using recycled cups and paper products. For advertising, they could be more specific with their cause. We know they are supporting the environment, but if they could explain more, that would let people know more about what they are doing. I also feel that Starbucks should continue their green advertising because they are sincere with helping the environment, and not just telling businesses and consumers that they are. Starbucks will continue to be a success, and so will their mission to be "green." sp1195 2009-04-09 10:04:04 http://www.greenwashingindex.com/ad_single.php?id=5021 I thought Diesel’s advertising campaign was very original. Green washing is a practice in where companies try to promote their products as environmentally friendly. I think most of the companies take advantage of this. It seems like many ads show how the company is adopting green effort practices to make it more appealing for the consumer to buy their products. I don’t this is the case for Diesel. Their new campaign doesn’t mention anything about how environmentally friendly they are in their operations but it tries to show the devastating effects global warming can cause. The goal of the ad is to create this awareness and not to sell their products based on the fact they are adopting green practices. This is the main reason why I gave the ad a good score. In addition, the images are beautiful. The colors and scenarios they used are very good and appealing to the eye. I can suggest maybe changing the slogan for something that makes it easier to understand that those images are the reflection of what is going to happen if we continue to treat out planet the way we have been. mg1361 2009-04-09 10:02:34 http://www.greenwashingindex.com/ad_single.php?id=5020 This ad is somewhat different in the fact that it has a lot of small writing on it that discloses how the company plans on going green and their part in it. This greatly differentiates itself from other compnaies making such a claim. I also think it will make a great impact. ss1464 2009-04-09 09:39:51 http://www.greenwashingindex.com/ad_single.php?id=5019 This ad definitly makes someone think about what the world would be like without winter. It gives global warming a new spin on it's threat. ss1464 2009-04-09 09:32:57 http://www.greenwashingindex.com/ad_single.php?id=5017 I think this ad is really cool. It definitly shows creativity. ss1464 2009-04-09 09:25:39 http://www.greenwashingindex.com/ad_single.php?id=5013 I am proud to say that as a Levi Struass employee that my company is making a valient attempt at going green. Apparel is limited to what they can change in terms of helping the enviroment, but Levi's found a way. They are using organically grown cotton to fabricate their new 539 Eco jeans. Organic cotton uses no heavy machinery or pesticides during any portion of its growth and processing. Fields are tilled by hand and bugs removed by hand during the whole process so that little to no damage is done to the enviroment. In regards to the print ad, I really like how they incorporated the jeans and jacket into a natural setting. It shows how serious Levi Strauss is about about going green. dr1183 2009-04-09 08:38:57 http://www.greenwashingindex.com/ad_single.php?id=5011 The ad is a picture of a polar bear (an endangered species) standing next to a Toyota Prius. This is Toyotas version of their hybrid car and written on the car is "Worlds First Plug in Car" 100+ MPG, stating that the car uses very little fuel. ct1120 2009-04-09 08:07:37 http://www.greenwashingindex.com/ad_single.php?id=5010 Apple is attempting to sell its consumers on the fact that their computers are "green." Does apple mention in the ad how apple is helping with the amount of electronic waste dumped each year? In the united states most of our dump sites are filled with harmful electronic waste. Apple needs to be more clear to the public on exactly what it is doing to help the environment ac1448@txstate.edu 2009-04-09 07:59:36 http://www.greenwashingindex.com/ad_single.php?id=5008 The new Chevy Volt is a one of kid automotive. It is a great Innovation for the year 2009. The Volt prides itself on running off battery power for up to 40 miles before switching to a gas engine. This is important because the average commute to work is under 40 miles. I think this ad is great at showing the product and its key benefits. However, it does use green washing to some extent. While the product waits for gas, it does take up a lot of electricity to charge the battery. This electricity is produced mainly by burning coal. Therefore, the product is replacing one fossil fuel with another. The ad is misleading people with the fact of savings in gas by plugging the car in for a few hours. My score represents the fact that the advertisement is not misleading with words, but is misleading by not showing the big picture. I believe the product gives great benefit for many reasons, but isn't as environmentally "green" as many believe. The fact still stands that at mile 41, your still using gas. It is much like the new HD televisions. They are promoted with great picture, but no one knows about the extra cost of electricity to produce that picture. This ad is the essence of "green washing." The product is a great step for producing more gas friendly cars, however, it is now asking for our electric power consumption to be amped up. Chevy's advertisement for this product has been successful at producing a great image for their new product, and I believe the advertisement will continue to blind people to the big picture. bc1175 2009-04-08 20:35:15 http://www.greenwashingindex.com/ad_single.php?id=5007 Favorite ad of all time, awesome! should win an award ah1423 2009-04-08 19:40:29 http://www.greenwashingindex.com/ad_single.php?id=5001 Smartshield sun screen has been around since about 1992 and is economically friendly. Smartshield is non-oily and the ingredients are free of chemicals. It is a tough sunscreen that absorbed quickly into the skin, provided all-day protection, and does not come off during outdoor activities. The commercial I found on smartshield relates using the sun screen to everyday activities, which most consumers participate in outdoors. The smartshield commercial also relates the chances of getting sun cancer while doing outdoor activities. The commercial makes consumers aware and alert that there is a product out there to protect your skin from skin cancer and is also eco-friendly. I rated this commercial with a low score, because it relays a message of the importance of protecting your skin and is an eco-friendly product. Smartshield’s sun screen is an excellent example of green washing. It demonstrates green washing by not using harsh chemicals in their ingredients. Smartshield has turned something that most consumer’s use to protect their skin and also made it to be eco-friendly. I suggest that they continue keep their skin care product line eco-friendly and keep connecting their ads to everyday activities that consumers can relate themselves to. Jb1842 2009-04-08 19:04:35 http://www.greenwashingindex.com/ad_single.php?id=4998 I think the ad is a great ad. With the use of the Eco-Bag, they are able to eliminate the use of plastic and paper bags, which are just thrown away. I think this company is doing a great job, and a way that they can keep up the good work would be to make the bags more recognized. Maybe even work out a plan with grocery stores to ONLY allow these eco-bags! jr1388 2009-04-08 17:10:22 http://www.greenwashingindex.com/ad_single.php?id=4996 Toyota is pushing a nature theme onto this ad. While it doesn't specifically say that the car is green, the coloring and suggestion is enough for people to perceive it that way. bg1133 2009-04-08 16:09:09 http://www.greenwashingindex.com/ad_single.php?id=4972 When you first look at this advertisement on the new hybrid "Insight" by Honda you wonder how much energy and gas took to use all these cars. Which would not be a very "green" advertisement when trying to promote your hybrid energy saver and environmentally friendly "Insight". However, I researched the commercial a little more and Honda heard of the negative publicity about the amount of vehicles and used a computer system with a connection of headlights. However, if you did not know this the advertisement could be misleading when trying to promote a hybrid car by using hundreds of them in the commercial for a lights show. 567159 2009-04-06 17:54:05 http://www.greenwashingindex.com/ad_single.php?id=4926 Fiji is amoung the worst ecological offenders. This ad definitely doesn't deserve a low score for many obvious reasons. Fiji's plastic bottles contain too much benzene rings. Their water is shipped overseas. The company should re-think that decision and maybe just sell in their own area. They could even consider switching to glass bottles instead of plastic. jm2094 2009-04-01 16:05:39 http://www.greenwashingindex.com/ad_single.php?id=4924 Monsanto pledging to sustainable agriculture! This is a complete greenwashing attempt from the company that created savage industrial agriculture its hard to swallow! Apotek 2009-04-01 13:29:46 http://www.greenwashingindex.com/ad_single.php?id=4917 According to the definition of Greenwashing, I gave this ad a good score. Since the ad does not make any claims other than the miles per gallon on the license plate, it is difficult to disern if this particular ad is being dishonest in any way because it is only showing one of their products. The only possible angle to attempt to discredit the company and this product would be to look into the accuracy of the miles per gallon that is posted on the back of the car's license plate. Miles per gallons are typically estimated by the Environmental Protection Agency, and are not always accurate. Several years ago, it was discovered that the EPA estimates were too generous to many cars. When the vehicle was tested for average MPG, it was often found that it did not live up to the number on the sticker.The ad itself does a great job in displaying the car as an environmentally friendly, green, vehicle. Placing the car in a field full of green grass and flowers shows the company is trying to paint a picture in the minds of consumers that this car should be a top choice for those thinking of the enviroment. By narrowing down the ad to MPG, the ad may be leaning toward the direction of low fuel cost for the consumer, rather than solely focusing on what the car does to help reduce its negative environmental impact.This is the reason I did not give the ad a perfect score. The ad may be more focused on low consumer cost, and the validity of the EPA estimate posted on the back of the vehicle may be suspect as well.I would suggest that the company in this ad highlight other aspects of the car as well. Does this low MPG rating translate into lower emitions into the enviroment? It is difficult to really know the full context of how green a company is with one ad for one particular car. Companies are now trying to establish themselves as environmentally friendly. To fully understand if this ad is true to it word, research would have to be done into Chevrolet to see if they have other evidence of trying to become green, rather than this one instance. jr1377 2009-03-31 10:51:58 http://www.greenwashingindex.com/ad_single.php?id=4912 First of all I dont agree that just because a man eats meat that he is not manly and for that matter what makes driving a hummer more of man. Its not even a real hummer its a H3 a pussy of a hummer and the phytoestrogens that poison soy (also used to make tofu) may actually lead to vile pieces of vehicular excrement which driven by social and physiological inadequates who are living out some sort of childish fantasy that they mean something to the world. So, the "man with too much estrogen" was present in this video in a very real sense. ap1227 2009-03-30 16:10:40 http://www.greenwashingindex.com/ad_single.php?id=4643 Is there any substance this at all??? rachwatson 2009-02-18 21:50:15 http://www.greenwashingindex.com/ad_single.php?id=4522 This is a really funny and cute ad about traveling green. rezhub.com 2009-01-27 09:51:49 http://www.greenwashingindex.com/ad_single.php?id=4493 They are making it sound like the technology already exists and Obama endorses coal energy production now. Using his own words should be illegal in this case. jdh358 2009-01-25 21:16:29 http://www.greenwashingindex.com/ad_single.php?id=4488 This is actually a microsite Starbucks created that promotes the company as an environmental steward, socially-responsible, and ethical sourcer. Starbucks partners with nonprofits to give them credibility and asks visitors to take action by volunteering, connecting with the nonprofits, or taking the mug challenge to save waste. It's obvious Starbucks is continuing to improve their corporate reputation as a responsible chain. The site, however, talks so much about the company's commitment that it comes across as a little inauthentic and preachy. The full site is here: http://www.starbucks.com/sharedplanet/index.aspx alyssbc 2009-01-23 07:03:55 http://www.greenwashingindex.com/ad_single.php?id=4480 Part of their larger "Smarter Planet" campaign, IBM recently released this TV ad which opens with the words: "More than half of the energy we generate never reaches a single light bulb. Where does it go?" This eye-opening question drives an effective, informational ad that is admirable precisely because it's not explicitly about an IBM product or service but a willingness to engage with others about solving very serious challenges related to America's outdated energy grid. jonat92 2009-01-22 13:24:22 http://www.greenwashingindex.com/ad_single.php?id=4315 The volt wont be out till 2011 and the hummer is still rolling off the assembly line domenica 2008-12-16 10:48:08 http://www.greenwashingindex.com/ad_single.php?id=4118 I do think Easyjet has good initiatives to reduce CO2 emission from their planes However this advertisement claims that flying is environmentally more friendly than driving a Prius. Apart from the fact that emissions on a higher altitude are more harmful, they seem to have used a comparison that is very positive for Easyjet. Spargo 2008-11-24 05:48:35 http://www.greenwashingindex.com/ad_single.php?id=3767 According to International Labour Organization, chemicals commonly used to process fur include acids, hydrogen peroxide, chromium, formaldehyde, bleaching agents, and various types of dyes. In 1992 the Dutch Advertising Standards Authority ruled that fur apparel advertised as “ecological” was improperly and misleadingly labeled. In 1991 the U.S. Environmental Protection Agency (EPA) fined 6 fur processing firms $2.2 million for the pollution they caused. The EPA stated that the waste from fur processing plants "may cause respiratory problems, and are listed as possible carcinogens." What the fur industry also fails to mention is the high number of non-target catches. Traps cannot distinguish endangered species from non-endangered ones. Trapping fur-bearing animals by the millions out of our eco-system for "fashion" can NEVER be green! Check out www.CrueltyIsNotGreen.com hsiaolan.hung 2008-11-06 21:05:13 http://www.greenwashingindex.com/ad_single.php?id=3695 Green Mountain Energy appears to have the green marketing concept down. I did some web research and the claims this company makes seem to be pretty legitimate. Instead of using coal burning as a source of energy, Green Mountain uses wind and solar energy. They, in my opinion, are not “greenwashing,” even though they have “facilities,” which generally carry along with them some type of pollution, their first facility was actually an online facility. Green Mountain claims they are responsible for avoiding over 530,000 tons of carbon dioxide which sounds pretty good; it does, however, claim to be 100% pollution free, and I find this hard to believe, but at the same time, it is hard to conceive that wind and air in and of themselves can create pollution. I think this company is doing a good job and should not stray from its path of being aware of pollutants and not giving information that is deceiving and/or untrue stuttspromo 2008-11-04 09:26:08 http://www.greenwashingindex.com/ad_single.php?id=3694 I believe that Cotton Incorporated has done a great job at being environmentally responsible. There ad is simple and really captures the natural essence of the product. The ad states that they are constantly developing new ways to “optimize land use and reduce water and input applications,” so with their energy efficient approach, it doesn’t seem that this company is involved in “Greenwashing”. I gave this Cotton ad a low score of 5 from the Greenwashing Index site, because the ad doesn’t seem to be misleading in any way. The copy of this ad even suggests consumers to research their company to prove how environmentally responsible they are. Therefore Cotton Incorporated is honest when they say they are doing everything in their power to “minimize cotton’s environmental footprint.” stuttspromo 2008-11-04 09:10:14 http://www.greenwashingindex.com/ad_single.php?id=3666 Overall, I like the ad, one problem I have is that VW claims to "offset emissions right away", but doesn't provide facts on how it will be accomplished, nor do they give you complete information on how to participate. It leaves out facts on what will happen to the VW’s purchased between September 1, 2007 and January 2, 2008, that will supposedly help to lower emissions. I don’t think this ad is false because every automobile company makes the same identical claim to lower emissions, this would be more effective if they actually said how, instead of leaving the viewer wondering. VW says, “We’re excited to get this project up and running,” but again doesn’t specifically say how they will do it. One positive thing the ad has going for it, is they have a “green organization” (carbonfund.org) backing them, which helps to build the credibility of the ad. stuttspromo 2008-11-04 07:53:04 http://www.greenwashingindex.com/ad_single.php?id=3665 I gave this ad a low score because I think it is straight to the point. It has a strong ability to catch the attention of many people. The ad doesn’t mislead with any words or visuals. The claim it makes about going green is not vague and doesn’t mask over information trying to make the green claim sound better. Overall I think this is a great ad for all ages and genders. To further their success, The Eagles should continue tying in sports with the incentive of “go green”. This helps people that enjoy sports and might not be go green conscious, to become more aware. They should also make it obvious that their not just focusing on sports but on also on promoting “go green”. By doing this they will be able to catch the attention of not only sports fans but also those who are more aware of our environment. stuttspromo 2008-11-04 07:50:02 http://www.greenwashingindex.com/ad_single.php?id=3663 It is hard to believe that a vodka can be all-natural. After investigation I found that I could not locate the actual ingredients anywhere. Some sites stated that there were small amounts of resh fruit in the drinks, but I am skeptical because Absolut vodka tastes very fruity to me. How do they preserve the vodka with natural fruit in it and why are there no seeds? The all-natural statements are trying to make the consumer feel better about drinking alcohol. Hey, at least its good for you, right? stuttspromo 2008-11-04 06:32:49 http://www.greenwashingindex.com/ad_single.php?id=3661 I think this ad is very effective. The fact that it sets a goal will make consumers want to be a part of the going green mission to BYOB. The ad is "greenwashing" when it portrays to the extreme that reusing your bag will help save the planet. The Tagline, BYOB, is a clever way to target a young adult audience. Earth Day for 2008 was on April 22. I suggest that Whole Foods create an ad to show its improvements on how the BYOB campaign has saved the planet. This way it will ad credit to the ad campaign. stuttspromo 2008-11-04 00:10:10 http://www.greenwashingindex.com/ad_single.php?id=3660 Labeling this ad as greenwashed would be inappropriate. Greenwashing, as defined by your website is, "..a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact." Upon further inspection of IBM's corporate responsibility, they appear to be deeply involved in environmental affairs. The attached ad is showing that using software for, "automation, comsolidation, and efficiency" will save millions for the company, thus pleasing the stockholders and the environmentally concerned. With continued practices like this for the IBM corporation, they are sure to remain one of America's most successful hardware and software developers. stuttspromo 2008-11-03 23:28:05 http://www.greenwashingindex.com/ad_single.php?id=3659 While the Wilson Tennis Ball ad is claiming the truth it is "greenwashing" by stressing how using a small portion of post consumer recycled PET in the tennis ball cans can reduce landfill waste so greatly. By using a term that most people are not familiar with, post consumer recycled PET, as well as having a disclaimer on the side of the page I feel that Wilson’s statement is not as sincere as consumers may think. I think that they just jumped on the go green band wagon and found a way to make their company look good instead of revamping their tennis balls to be more environmentally friendly. I think most consumers would be more impressed by Wilson producing sporting equipment that is green or in a way that is green instead of having only one container of tennis balls that is cutting down on waste. -Courtney McGaver stuttspromo 2008-11-03 23:21:26 http://www.greenwashingindex.com/ad_single.php?id=3656 The ad was pretty cute with a group of infants driving a car passing various brokedown gas stations. I thought it was kind of dumb since it was supposed to give off this green impression with the color scheme and wind mills in the background of the BP, suggesting clean energy, but the actions of the kids in the commercial was just driving a car to buy gas. Going to buy your gasoline from BP isn't any cleaner than buying it elsewhere, even if driving infants are doing it with solar windmills in the background. stuttspromo 2008-11-03 19:29:15 http://www.greenwashingindex.com/ad_single.php?id=3654 This is what more cleaning products should be like. Instead of just stating that this product is environmentally friendly, it displays not one, but two CERTIFIED labels that actually prove it to be environmentally friendly. stuttspromo 2008-11-03 18:43:47 http://www.greenwashingindex.com/ad_single.php?id=3653 Sun Chips does a good job with "greenwashing" in this ad which means that a company spends more time advertising being "green" then actually implementing environmentally friendly practices into their company. Who would have thought solar energy had anything to do with making chips? I guess it does, and I guess Sun Chips decided to jump on the green-wagon. This ad, after seeing it, makes me think more about how solar energy is directly related to the making of chips then wanting to actually go buy a bag of sun chips. I know that was a mouth full, but this ad is a brain full. I think the design if very unique and innovative. The whole shadow casting thing is quite neat, however, besides the relationship of the SUN in "Sun Chips" and the sun in solar energy, I see no relationship as to how the chips are made with the sun. Maybe I don't know enough about the chip-making process...who knows. What I do know though is that this ad is definitely GreenWashing. It is an ad which tells you that the chips are made with the sun but not how the Sun Chips are doing anything directly related to preserving the environment. They should show an ad with a bag of Sun Chips that says, "Recycle this bag when you're done". What's the ad worth if everyone, after eating the chips made from the sun, just threw their bag to the ground? Absolutely nothing. By: Nathaniel Davis (nd1050) stuttspromo 2008-11-03 18:22:03 http://www.greenwashingindex.com/ad_single.php?id=3652 According to the Greenwashing Index website, greenwashing is when a company spends more time and money claiming to be environmentally friendly than their business practices actually implement. If you consider a print or video advertisement to be greenwashing then you would rate it with a high score. If you consider an advertisement to be legitimate then you would rate it was a low score. The Clorox Green Works commercial, is an advertisement for the new environmentally friendly household cleaner. The commercial starts out with a vivid picture of a beautiful field of flowers. Clorox then brings you into a typical family home by showing a mother cleaning and a child sitting at the kitchen counter. The product is demonstrated several times and compared against competitors to show its effects. The commercial states that Clorox Green Works is made with natural plant based ingredients instead of harsh chemicals.After viewing the commercial, I gave it a low score on the Greenwashing Index scale. Clorox did a great job at getting its environmentally friendly message across. The use of nature in the advertisement allows the audience to get the feel of the “green” product. In order to continue their success, Clorox needs to continue to target women who want to make their home more environmentally friendly. Throughout the commercial, Clorox expressed the natural benefits of the cleaner and how it is safer than regular cleaners because harsh chemicals are not used. They also used great product demonstrations which made the consumer feel like the new Clorox Green Works products would get the job done. Also, the appearance of the product itself gives the feeling of an environmentally friendly product which appeals to consumers. stuttspromo 2008-11-03 18:19:11 http://www.greenwashingindex.com/ad_single.php?id=3650 very vague stuttspromo 2008-11-03 16:34:27 http://www.greenwashingindex.com/ad_single.php?id=3649 Sure is comical that a wildlife conservation organization brings in as many donations as they do while still paying the president a couple million dollars a year when the money should be spent on conservation... Tp1124 2008-11-03 14:50:38 http://www.greenwashingindex.com/ad_single.php?id=3647 I think this add is rather insignificant because adding a pop star to a cause doesn't really send the messsage across clearly. In this commercial they just say "we are going green" and then hop in a Hybrid SUV. Not really that informative and also Hybrids are not really all the green conscious anyways. JSansom 2008-11-03 13:42:13 http://www.greenwashingindex.com/ad_single.php?id=3571 The Clorox brand has been around for century and brought breach to American households. Clorox is a trusted brand that is great for cleaning. I was excited to see that Clorox was starting a new green line. As people are becoming more environmentally aware, Clorox could see a great response because it is a trusted and well known household brand. The green works line is 99% natural it is plant and mineral based. Clorox seems proud of its new brand by listing it ingredients on the green works label and placing the Clorox logo prominently on the bottles. Although it is great that Clorox is creating a new green line, the company has not completely gone green. The majority of their product line is not green. shanshan28 2008-11-03 07:07:51 http://www.greenwashingindex.com/ad_single.php?id=3567 This advertisement visualizes the amount of gasoline that was saved by Americans riding public transportation instead of driving their own cars. stuttspromo 2008-11-02 18:50:31 http://www.greenwashingindex.com/ad_single.php?id=3566 This kitchen is amazing! I want all the environmentally friendly cabinets and drawers! stuttspromo 2008-11-02 17:03:16 http://www.greenwashingindex.com/ad_single.php?id=3536 I felt this ad defines "greenwashing" to the tee. In this ad GM is claiming they produce "gas-friendly" vehicles, like the Hummer, shown here and that it will not consume a lot of gas because it gets an estimated 20 MPG. Last year, GM spent over $3 billion on marketing and a large amount of it was spent promoting 'gas savings' in Hummer ads. It would be better if GM spent less money advertising and bragging about selling efficient cars and more on building these vehicles. In addition to the contradicting ad, consumers are well informed that big SUV trucks and vehicles like the Hummer, are anything but gas saving. The enlarged picture of the Hummer all in black shows nothing of being environmentally friendly and according to GM black must be the new green. stuttspromo 2008-10-29 12:36:11 http://www.greenwashingindex.com/ad_single.php?id=3505 Good way to try and reduce the waste of cups, but how many people will actually bring there own mug?Also, it says that they will eliminate 600,000 tons of waste. How will we actually know how many tons of waste they reduce and how does Starbucks know they can eliminate that amount? - lindsay stuttspromo 2008-10-28 11:32:19 http://www.greenwashingindex.com/ad_single.php?id=3474 This "natural memory foam" mattress is not made from natural memory foam. The only natural component is a "natural and washable bamboo cover".How does that make the mattress natural in any way?Wrapped in an oil drum in bamboo fabric does not make it a natural oil drum.2 big fat thumbs down. greensuperhero 2008-10-24 11:21:16 http://www.greenwashingindex.com/ad_single.php?id=2966 The price is way too high!Safeway in San Francisco, CA. jdorf 2008-09-07 16:57:17 http://www.greenwashingindex.com/ad_single.php?id=2910 ASA ruled the following ad as misleading. bigjoe106 2008-08-18 08:50:56 http://www.greenwashingindex.com/ad_single.php?id=2909 ASA ruled the following ad as misleading. bigjoe106 2008-08-18 08:49:20 http://www.greenwashingindex.com/ad_single.php?id=2899 Great short documentary on reverse graffiti drawing to attention the impact our actions have on the environment. Great work Green Works!! Andy320 2008-08-05 13:19:47 http://www.greenwashingindex.com/ad_single.php?id=2883 This is a blatant misuse of "green" terminology. It is designed to capture attention and is totaly misleading. jetster 2008-07-25 13:45:14 http://www.greenwashingindex.com/ad_single.php?id=2848 The fact that one of the most environmentally destructive companies in the history of the industrialized world who has yet to address site issues of its purchased subsidiaries' Union Carbide Bhopal location is ludicrous.The add is greenwash not so much because of the claims themselves, but what the company is asking us to perceive it as. daviddeal10 2008-07-09 14:56:10 http://www.greenwashingindex.com/ad_single.php?id=2846 By Andrea Bellard, Editor of Building for a Safe TomorrowAnco Products Inc. received both the GREENGUARD and the GREENGUARD Children dir_rohena 2008-07-08 11:41:30 http://www.greenwashingindex.com/ad_single.php?id=2807 I think it's not so bad, but I always think its funny when car companies gloat SUVs getting 23 MPG Highway. Great work! hah.. billyj 2008-06-19 09:53:00 http://www.greenwashingindex.com/ad_single.php?id=2791 YOu can clearly tell by the commercial that Dell's priority is it save money not save energy. It seems as if they do not care that by saving energy they are using less natural resources. Their priority is to save money for personal benefit. sclopez 2008-06-12 10:19:00 http://www.greenwashingindex.com/ad_single.php?id=2785 HP's VP makes it clear that his company is serious about helping out our environment. S3anx17 2008-06-11 18:28:13 http://www.greenwashingindex.com/ad_single.php?id=2784 The video expounds with a powerful visual of a young girl standing in the middle of train tracks, abandoned by the earlier generation. We believe that this is a pretty good message because of lot of people don't care about the next generation because they don't see it. However, this commercial puts a face to the younger generations. The second part of the commercial gives the viewer ways they can reduce omissions in their daily lives and take action against big business. The last part of the video tries to strike fear into the viewer but doesn't give any explanations as to why such events would occur. miggyc 2008-06-11 18:13:49 http://www.greenwashingindex.com/ad_single.php?id=2783 I think Wachusett explains to the customer it's take on "going green" there isn't a black and white definition of "green" and Wachusett make's a strong effort to be environmentally friendly and explain how their efforts will save energy. AmandaKC 2008-06-11 14:00:01 http://www.greenwashingindex.com/ad_single.php?id=2782 It seems like HP is doing their to help protect our environment. S3anx17 2008-06-11 13:40:16 http://www.greenwashingindex.com/ad_single.php?id=2781 I really am happy with the way the commercial is designed. It covers from ink conservation to powersaving features which all will help in saving energy. The ending that talks about the free recycle paper is beneficial to people that dont know what exactly top do with empty ink jets! ej 2008-06-11 13:11:20 http://www.greenwashingindex.com/ad_single.php?id=2780 Tommy Lee and Ludicrous "go green." jamespauldillon 2008-06-11 08:40:39 http://www.greenwashingindex.com/ad_single.php?id=2752 We've all yearned for an "earth-friendly" diaper that doesn't require using extra water to wash the cloth diaper. Is this one from Seventh Generation "it"? jmarkey112 2008-05-31 12:56:51 http://www.greenwashingindex.com/ad_single.php?id=2751 This bottled water company has vomited every type of green message without thinking it through. This "ad" is on their distribution trucks. jmarkey112 2008-05-31 12:51:16 http://www.greenwashingindex.com/ad_single.php?id=2750 Aveda has a long history of trying to improve their product's environmental footprint. I like the fact that they are willing to spend their advertising dollars on important environmental behavioral change is impressive. Aveda is acting as a leader, but could still do more. jmarkey112 2008-05-31 12:46:19 http://www.greenwashingindex.com/ad_single.php?id=2729 I have run into some conflicting evidence on this clothing line... in this ad, Rogan states 'all the cotton in this line is 100% certified organic'... well i was perusing the line on Target's website, and only a small fraction of the line has the description 'organic' cotton... most of the descriptions just say 'made of 100% cotton'. I know this guy is know for his eco-friendly designs, Im just a little confused.. Also, does any part of his line use solar/wind energy? or are those solar panels/wind turbines just there to look cool. I don't want to slam a good designer if I have the wrong info, so if anyone has any more info, please let me know. i tried to write him through http://www.rogannyc.com/ but it kept getting bounced back. 00meghan00 2008-05-25 07:44:15 http://www.greenwashingindex.com/ad_single.php?id=2661 "We believe in making effective products out of fresh organic* fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients, and in writing the quantitative list on the outside.We also believe in buying only from companies that test for safety without the involvement of animals and in testing our products on humans. We believe in making our own fresh* products by hand, printing our own labels and making our own fragrances.We believe in long candlelit baths, massage, filling the house with perfume and in the right to make mistakes, lose everything and start again.We believe that our products should be good value, that we make a profit and that the customer is always right.*We also believe words like "fresh" and "organic" have honest meaning beyond marketing."I actually really like Lush cosmetics, they're a chain but not a very big one and all their skin care products are safe, mostly organic, natural, and when they do use synthetics they're very careful about which ones. They use minimal (and often recyclable) packaging, and yet they somehow don't sacrifice effectiveness. I think they're probably a touch greenwashy, but much greener than most alternatives. Madeira 2008-05-09 09:45:17 http://www.greenwashingindex.com/ad_single.php?id=2602 Several Nestle bottled water brands, including Poland Spring, advertised their new ecobottles. The bottles have 30% less plastic, and can be recycled (that not any different, they could always be recycled, but why not mention that anyway). they ignore the fact that many still end up in the landfill, or worse on the side of the highway. Anyway, it's still 70% of the plastic that takes energy to produce and then kicks around in a landfill for 500 years. thecynic 2008-05-02 22:07:30 http://www.greenwashingindex.com/ad_single.php?id=2598 Fiji Water had a 20' X 20' booth at the Natural Products Expo in March. I think they should be the poster child for this site! jdorf 2008-04-30 22:23:53 http://www.greenwashingindex.com/ad_single.php?id=2508 Maybe the perfect use of information, parody, cultural knowledge combined to change perceptions. debz 2008-04-23 22:31:52 http://www.greenwashingindex.com/ad_single.php?id=2451 TXU wants you to forget that they're the largest generators of filthy coal power in Texas and that they recently tried to have the Gov. fast-track 11 new coal plants. They settled on 3 to show how concerned they are for the environment. The banner encourages you to find ways to celebrate Earth Day every day. Here's one: dump TXU as your electricity provider. Nappy 2008-04-18 13:32:49 http://www.greenwashingindex.com/ad_single.php?id=2449 sunchips are starting to make their chips using solar energy in california. they say "chips made in california", so if you think hard enough it sounds like there are probably chips elsewhere that aren't made with solar energy. but they get good marks for talking about something that they have already done. treehugger 2008-04-17 21:21:28 http://www.greenwashingindex.com/ad_single.php?id=2448 I think GE's whole ecomagination campaign is greenwash on the grounds that it exaggerates GE's overall green-ness.... I mean really-- a green commitment? What does that even mean coming from a company like GE? SLC 2008-04-16 19:32:57 http://www.greenwashingindex.com/ad_single.php?id=2292 Can fuel additives improve fuel efficiency like the ad suggests? I'd be interested to hear what people think. Worldwatch 2008-03-20 08:35:17 http://www.greenwashingindex.com/ad_single.php?id=2280 I'll like to bring attention to this advertisement/campaign. This shopping centre claims that they are doing a green campaign, while actually they spur more consumption. "Bring you reusable bags to shopping and get some incentives if you spend above a minimum amount of spending.""Shop to save planet earth- spend $100 and get a $5 voucher" Blatantly greenwashing which is done stupidly and for all of us to laugh about. neverdiephoenix 2008-03-08 11:20:52 http://www.greenwashingindex.com/ad_single.php?id=2279 A hilarious spoof on coal and energy use in our society. Sarah Ivy 2008-03-08 09:04:34 http://www.greenwashingindex.com/ad_single.php?id=2277 The first time i watched this i totally missed what they where talking about. But i knew something was up then they said that a car will have ZERO emissions, just like a 12 year old. I dont know where to start with this nonsense. Hydrogen fuel cells? That is not clean energy, that is not even energy. The cells are used to store energy, and that energy has to come from somewhere (most likely not going to be wind, water or sun). I hope they dont get finished with this project. Ride the mutha fackin bus, then you can be as clean as a 12 year old. They dont say that now do they. The department of public transportation should start putting out ads. d1rtysn0w 2008-03-07 00:00:05 http://www.greenwashingindex.com/ad_single.php?id=2276 From a Bluenotes store in Toronto."Made in Bangladesh", roughly 12,600 km away. lsenater 2008-03-05 18:39:12 http://www.greenwashingindex.com/ad_single.php?id=2275 From a Bluenotes store in TorontoA green canvas tote bag marked "Think Green": it was marked as "Made in China" and therefore had recently been shipped halfway around the world. It was made from cotton (a crop which is estimated to use 35% of all industrial pesticides), and printed with (as best as I can tell, based on my knowledge of silkscreening techniques) thermoplastic PVC-based inks which contain phthalates, one of the nastier toxins out there, and well on it's way to being banned worldwide. lsenater 2008-03-05 18:35:52 http://www.greenwashingindex.com/ad_single.php?id=2274 A very graphic depiction, though I thought it clearly states the point both through images and audio. d1rtysn0w 2008-03-04 01:11:13 http://www.greenwashingindex.com/ad_single.php?id=2273 Takes green ideas in a fresh direction. gmonkey 2008-03-03 11:25:32 http://www.greenwashingindex.com/ad_single.php?id=2269 This ad particularly disgusts me as Dow is promoting their company to be socially sustainable and investing in the best interests of humans. If one looks a little further past the veil of Dow you will soon see their history if rife with toxic waste, chemical production, creation of the Agent Orange chemical and countless lawsuits against them for the irreversible grief their "products" have cost people on a wide scale. Their "Human Element" is somewhere closer to greed, corruption and extermination then it is to sustainability, and equity. afetterly 2008-02-25 18:25:23 http://www.greenwashingindex.com/ad_single.php?id=2191 Informative fun but to the point, guidence for product designers. leear 2008-02-17 03:01:38 http://www.greenwashingindex.com/ad_single.php?id=2189 A lovely spoof advert of the real Hummer advert which has no comment on the car. leear 2008-02-16 16:08:46 http://www.greenwashingindex.com/ad_single.php?id=2188 This Hummer H3 - Commercial clearly states that the car is a monster, but its real greenwashing as it tells you nothing about the car. leear 2008-02-16 15:54:34 http://www.greenwashingindex.com/ad_single.php?id=2159 The video is ridiculous. It makes a good point but digresses for the sake of populism. jamespauldillon 2008-02-15 00:42:59 http://www.greenwashingindex.com/ad_single.php?id=2132 I found this ad to be very interesting. I thought it was very creative that the person speaking went through many different things that begin with the letter H before even mentioning what the ad was about. I think it really put things into perspective before we were even really aware of what the ad was all about. Also, I guess I found it somewhat surprising that it was not a flashy ad, because I used to think that Lexus typically portrayed their car in that manner. However, I feel like this ad could really make an impact on the viewers watching it without being too in your face with what they are trying to sell. CarJ214 2008-02-13 23:45:57 http://www.greenwashingindex.com/ad_single.php?id=2129 I actually like this ad. As far as oil companies go, Chevron has done some pretty good things. Unfortunately I don't think they've done it because they care about the planet, more like they care about the money. They stress "finding energy" instead of cutting back our usage of energy. Although they have dipped their hands in alternative resources, they are still up to their eyebrows in oil. erinheflin 2008-02-13 19:45:38 http://www.greenwashingindex.com/ad_single.php?id=2125 Ya, sure, GE's new business model is carrying for frogs. I bet the investors love it...and all the frogs who used to live in the watersheds that were filled in with "clean coal" tailings...http://www.sourcewatch.org/index.php?title=General_Electric's_Ecomagination_Campaign epayne 2008-02-13 02:26:57 http://www.greenwashingindex.com/ad_single.php?id=2123 This ad is about Toyota changing its image through time by re-creating the car image into the environment. I thought this ad was extremely creative compared to other hybrid car ads, and it clearly shows Toyota's corporate image of having a major impact in the environment. I also liked how the ad does not have to portray the car in its own element in order to get the point across. twaldron 2008-02-12 23:12:38 http://www.greenwashingindex.com/ad_single.php?id=2119 I think it has an interesting graphic and a catchy tagline. The image itself doesn't identify the product, but I don't think it's necessarily a negative thing. LHuffman 2008-02-12 18:59:20 http://www.greenwashingindex.com/ad_single.php?id=2118 I don't think this Ad is greenwashing. Sylvania displays the product in a setting that does not use green or natural images that give the impression the product is more environmentally friendly than it is. And the Ad supports it claims with information in the sidebar. There is no big diversion in this ad. Sylvania is a company working at supporting energy efficiency. KT 2008-02-12 18:56:04 http://www.greenwashingindex.com/ad_single.php?id=2117 This commercial is misleading on several levels. The visual representation of nature is this tranquil environment where everything is peaceful and serene. Unlike many SUV commercials, the vehicle itself is immaculate as if it came from the showroom floor. It seems as though the SUV has shed its "muddy" image for a "clean" facade simply because it's a labeled as a "hybrid." The animals in this video, the deer, are less afraid of humans than ponies at a petting zoo. The presence of what is implied to be this "ecologically friendly" vehicle makes the deer feel at ease, and these wild creatures have no fear of the family, who are driving through the wilderness as if on a safari or a Sunday outing to the zoo. Ironically, it is the natural sound of a pine cone falling from a branch that startles the deer and NOT the noise or presence of this human-made machine. As if this sensationalism isn't already enough, the commercial's only line is "If an Escape hybrid drives through the forest, does anyone here it?" This line drove me absolutely crazy. For me, it implies that this vehicle is not leaving an ecological footprint. It's "silence" is in the sheer fact that it's a hybrid. What Ford doesn't tell you is that the Ford Escape is only rated at 34 miles per gallon--which is most likely an overestimate and not any better, and in some cases worse, than many late model compact cars. This commercial is subliminally saying "now you don't have to feel guilty about buying an SUV because this is a hybrid!" Encouraging the public to buy hybrids is fantastic. However, misleading them into thinking that hybrids do not produce carbon emissions and are somehow "clean" is an outrage. This type of sensationalist and deceptive marketing will not help achieve what should be the ultimate goal in fighting climate change which is getting people to change their habits. robhoshaw 2008-02-12 16:09:27 http://www.greenwashingindex.com/ad_single.php?id=2116 This ad appears to be a blatant attempt by Shell to show its softer, self-reflective side. They apparently are showing that a gasoline company can be more environmentally conscious. I am still skeptical. amelia 2008-02-12 15:47:04 http://www.greenwashingindex.com/ad_single.php?id=2090 I really liked this ad when I first saw it. However, I feel that it is misleading because it's easy to interpret this as GE being a wonderfully environmentally friendly company. There are many things that they do that are to be commended, such as creating more energy-efficient appliances, but other things such as their use (and promotion of the use of) coal for power definitely leave room for growth. I am not sure what tap-dancing elephants have to do with clean water, either. The point that GE promotes more environmentally friendly technology is certainly valid, but stating that they are "in step" with nature goes a little too far. Technology and nature aren't nearly as compatible as GE would like viewers of this commercial to think. Not to mention how unnatural it is for elephants to tap-dance!?! spayne1 2008-02-12 12:44:21 http://www.greenwashingindex.com/ad_single.php?id=2060 I thought this ad to be a fair representation of what Sun Chips is doing. It doesn't attempt to overstate - it says that "our commitment to green energy is a small step toward a healthier planet" and goes on to have a written super at the bottom which says that SunChips buys renewable energy credits (RECs). The framing of it as being a small step is a good way of saying "we're not perfect, but you have to start somewhere". And their website and packaging provide greater information as to Sun Chips actions. I've also read that they are going to be making Sun Chips with solar power, which is cool. greennut 2008-02-11 10:41:32 http://www.greenwashingindex.com/ad_single.php?id=2057 The ad focuses on the sunflower and never shows the car. It makes the claim that even the environment would favor this car for commuters. This is a ridiculous claim. Ostrow 2008-02-10 22:57:35 http://www.greenwashingindex.com/ad_single.php?id=2030 The advertisement shows a woman walking through the seasons with the different seasons coming out of her cup. The imagery suggests that starbucks is part of the environment. This is apparent as the springtime flower petals read "starbucks." Starbucks advertises itself as being environmentally friendly and recently acknowledged that they use many recyclable materials, but most environmentalists say that there is much more that Starbucks could and should be doing. marissa.phillips 2008-02-10 18:24:51 http://www.greenwashingindex.com/ad_single.php?id=2025 A slight token move in the right direction, but done as a business marketing opportunity for Forest Stewardship Council (FSC) virgin pulp paper made from trees and very misleading.The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests and is NOT a special type of tree, paper or any special environmental treatment in making the paper from trees or transporting the trees to the paper mill or the 100% virgin pulp paper to the customer.This is NOT recycled paper or paper with any recycled content. It is "normal" paper and they say that "if customers want paper with recycled content they can ask for it!" and I think all paper should have a recycled content or be 100% recycled. leear 2008-02-06 20:12:31 http://www.greenwashingindex.com/ad_single.php?id=2023 The ultimate in greenwashing is TXU-- the biggest polluter in Texas. This ad and others like it make it sound like they’re doing great things by reducing their planned coal plants from 11 to 3. It’s more like they proposed 11 so they could be approved for 3 and claim they’re doing something for the environment. They also don’t talk about how much pollution is coming from their existing coal plants. Commercials like this try to mislead the consumer into thinking their bread and butter isn’t filthy power. Nappy 2008-02-06 13:15:02 http://www.greenwashingindex.com/ad_single.php?id=2022 While Constellation Energy has invested in some wind energy sources (as shown by the wind turbines in the ad), renewable energy as a whole only accounts for 4% of Constellation Energy's total energy production. Nuclear energy takes up a majority of their generating output-a total of 61%. Coal, gas and oil account for 35% of their output. This information, which can all be found on the Constellation Energy website, sure doesn't their supposed love for renewable energy now does it? rroscoe57 2008-02-05 12:40:36 http://www.greenwashingindex.com/ad_single.php?id=1994 A Seattle advertising agency Phinney Bischoff Design House is trying to look "green" while promoting the sale of jets airplanes. WTF? Jet engines are a leading cause of carbon emissions delivered straight to the scene of the crime in the upper atmosphere. It looks like this business is more interested in taking some of Boeing's money than taking a stand. Shame! Forness 2008-01-26 18:50:33 http://www.greenwashingindex.com/ad_single.php?id=1968 It's a triple whammy: uses a classic song about the oppression of coal miners to promote coal minig, uses sex to sell coal, and claims coal is clean. A perfect 5. ks 2008-01-31 08:50:31 http://www.greenwashingindex.com/ad_single.php?id=1941 This ad is completely disingenuous and utterly cynical. It’s an oxymoron for the U.S. Chamber of Commerce, the biggest pro-business lobby, to extol the limitations of technology to solve a global problem. The ad has no justifications for their claim.Since the government hasn’t regulated the energy industry, there are already people in this country living like this cute portrayal, trying to choose between heating, driving their car at $3 per gallon, daycare and food. Burying our head in the sand will make the problem worse. jmarkey112 2008-01-30 14:20:03 http://www.greenwashingindex.com/ad_single.php?id=1708 misleads with words and pictures, implies burning coal is perfectly safe and clean radio_freak56 2008-01-22 18:04:45 http://www.greenwashingindex.com/ad_single.php?id=1519 I think this ad is a personable way for an energy investment group to communicate its goals with the public. RHom 2008-01-17 20:33:07 http://www.greenwashingindex.com/ad_single.php?id=1418 According to an ethanol website, ethanol is the cleanest burning fuel on the market today. kbshee 2008-01-15 16:32:01 http://www.greenwashingindex.com/ad_single.php?id=1392 That Chevy would even dream of making such a ridiculous claim is infuriating. dzavertnik 2008-01-13 03:27:21 http://www.greenwashingindex.com/ad_single.php?id=1366 A story in the New York Times stated that it costs about $5 to plant a tree, and that tree must live 100 years in order to offset the cost of one year of driving. I think it is a good first step for VW, but it would be more impactful if VW would cover the offsets for hte life of the car. kbshee 2008-01-11 15:32:25 http://www.greenwashingindex.com/ad_single.php?id=1365 I think chevron is trying to find another way to make more money. They are already powerful in the oil world now they are trying to dominate the electric world. ebony 2008-01-10 18:39:48 http://www.greenwashingindex.com/ad_single.php?id=1339 This ad speaks volumes about a problem but offers solution. So then what is the point? miura465 2008-01-09 23:57:29 http://www.greenwashingindex.com/ad_single.php?id=1338 This ad is fun but does not address any issue upfront. Instead it exaggerates the practical responsibility of their consumer. miura465 2008-01-09 23:45:44 http://www.greenwashingindex.com/ad_single.php?id=1335 completely ridiculous and the "jump in the hybrid" line is terrible BethonyBear 2008-01-09 23:22:37 http://www.greenwashingindex.com/ad_single.php?id=1334 General Electric is trying to make a name for itself in relation to developing products and services that are “economically advantageous” and “ecologically sound.” GE has even gone so far as to develop a website that outlines the procedures that the corporation is taking to improve the world we live in. The whimsical ad above is for GE’s environmental website, ecomagination.com. However, instead of emphasizing how GE is promoting wind energy, it merely serves to draw attention to GE’s environmental website, which relies on audiences to take the next step and seek out the site. jjohn 2008-01-09 22:45:06 http://www.greenwashingindex.com/ad_single.php?id=1333 It seems as though General Electric is a company that is actually trying to make a more positive impact on the environment. The company is trying to find alternative energy sources and it is also trying to make more efficient jet engines. But this ad does not explain how General Electric plans use coal more efficiently. amaylie 2008-01-09 21:38:38 http://www.greenwashingindex.com/ad_single.php?id=1332 It mankes Shell look like an inspiring place for good people to work, people who are human and provide us with a product we need. Could be true. But is this covering up or diverting us from a darker truth? are the environmental claims accurate? eb8806 2008-01-09 17:53:50 http://www.greenwashingindex.com/ad_single.php?id=1331 Waste Managment Inc. is now claiming trash incinerators are a form of renewable energy. In reality, recycling waste saves _far_ more energy than burning it would create. And then there's the fact that trash incinerators are the leading source of dioxins, the most toxic chemicals know to science. zactrahan 2008-01-09 16:41:35 http://www.greenwashingindex.com/ad_single.php?id=1330 Waste Management Inc. likes to tout themselves as "North America's largest recycler," but according to their own website, they recycle less than 5% of the trash they collect. In addition, landfills are the largest human-caused source of methane gas -- another major contributer to climate change. zactrahan 2008-01-09 16:30:23 http://www.greenwashingindex.com/ad_single.php?id=1304 A little too much exaggeration. kbarratt 2008-01-09 14:50:22 http://www.greenwashingindex.com/ad_single.php?id=1302 What are you really looking for in a product, such as lightbulbs? ahays 2008-01-09 14:35:34 http://www.greenwashingindex.com/ad_single.php?id=1300 An emotional ad that makes you stop and think. ahays 2008-01-09 14:27:47 http://www.greenwashingindex.com/ad_single.php?id=1299 A cute way to catch a consumer's eye about genesis energy. ahays 2008-01-09 14:19:29 http://www.greenwashingindex.com/ad_single.php?id=1273 Already subject to an upheld complaint by the Advertising Standards Authority in the UK, this is greenwashing at its most insidious. In the same way the climate sceptic lobby are trying to promote CO2 as a 'life enhancing' substance, palm oil manufacturers are trying to convince us that their product is sustainable and socially beneficial. shrinkydinky 2008-01-09 04:16:57 http://www.greenwashingindex.com/ad_single.php?id=1272 A comical approach to the problem. kkaralek 2008-01-09 03:08:31 http://www.greenwashingindex.com/ad_single.php?id=1270 " . . . hope for a better world, dream of bluer skies, wish for a brighter today and a cleaner tomorrow . . . " Can a car really offer all this? Impressive if so... kkaralek 2008-01-09 03:00:45 http://www.greenwashingindex.com/ad_single.php?id=1269 Satirical look at a serious question - what kind of mess are we leaving our kids? Directed by Nick Palmer nickpalmer57 2008-01-09 01:44:56 http://www.greenwashingindex.com/ad_single.php?id=1268 BMW is clearly innovating for the future of the world. This ad displays their attention to the planet, especially as noted by the last line: "the BMW Hydrogen 7; ready for the world, when the world is ready". EugeneGreen 2008-01-08 23:08:57 http://www.greenwashingindex.com/ad_single.php?id=1267 The context of this ad can be shaped into what any person wants it to be. Defining innovation, in this case, means BMW is hard on the hydrogen-fuel-cell vehicle trail. Soon hydrogen power will be a reality. EugeneGreen 2008-01-08 23:05:19 http://www.greenwashingindex.com/ad_single.php?id=1266 Very well done. I think that the two-fold message was perfectly wrapped into thirty seconds of time. EugeneGreen 2008-01-08 22:49:28 http://www.greenwashingindex.com/ad_single.php?id=1239 It took months before I could figure out what this ad was about and then I still know nothing about the car they are advertising. KimS 2008-01-08 11:38:41 http://www.greenwashingindex.com/ad_single.php?id=1135 I saw this last week on YouTube and thought that his idea to convert trash into the replacement for cardboard boxes is the coolest green product and service that I've seen since covering green businesses and practices. I checked out his company earthfriendly moving and The Recopack and found an even better video about green marketing on videojug: http://www.videojug.com/tag/green-product-designI think you need to talk to this guy about what he's doing- it's pretty amazing! ToddSpargen 2008-01-07 15:19:25 http://www.greenwashingindex.com/ad_single.php?id=1109 Not sure what the point is to this ad, other than that petroleum is bad and that BP is sad that they have this word in their brand. kbshee 2008-01-07 09:56:42 http://www.greenwashingindex.com/ad_single.php?id=1108 There's a bit of hedging "could lower emissions". kbshee 2008-01-07 09:54:27 http://www.greenwashingindex.com/ad_single.php?id=1107 The Lexus Hybrid gets about 31 mpg, which is pretty close to many lower cost, non-hybrid cars. kbshee 2008-01-07 09:50:44 http://www.greenwashingindex.com/ad_single.php?id=1105 51 mpg is great, but is this all that 'green' is to that company? kbshee 2008-01-07 09:45:12 http://www.greenwashingindex.com/ad_single.php?id=1103 The ad says it is 'easy on the earth' but doesn't really explain how. kbshee 2008-01-07 09:38:29 http://www.greenwashingindex.com/ad_single.php?id=1050 Comments: A classic example of modern greenwash. One of a series of pseudo-enviro ads by General Motors Chevy that I saw while skiing on a Massachusetts mountain ...a mountain that in 15 years will probably have to shut down for lack of snow because of rising temperature caused in part by GMs vehicle fleet. Thanks GM for pretending to care about fuel economy and climate change now that it's almost too late. bbarton 2008-01-06 14:58:38 http://www.greenwashingindex.com/ad_single.php?id=971 Coal is NOT by any standard a "green" source of energy. mikebeuselinck 2008-01-04 19:02:19 http://www.greenwashingindex.com/ad_single.php?id=920 Because it looks like greenwashing to me! kjburns2 2008-01-04 13:45:33 http://www.greenwashingindex.com/ad_single.php?id=868 This is a great example of completing diverting us from a more fundamental issue: the insanity of bottling regular water in the first place! The resources that go into creating a product that no one actually needs far outweighs any possible benefit from a bottle people will probably not recycle anyway..Plus, the tree is literally a cliche that should be legally banned from advertising that isnt about trees. jmarkey112 2008-01-04 12:07:13