News
Below you’ll find links to articles and news stories related to greenwashing and other environmental issues.
- FTC Green Guidelines May Leave Marketers Red-Faced Advertising Age
- How to spot greenwashing Chicago Tribune
- H&M Introduces Its First Organic Skincare by Sarah Mahoney, MediaPost NEWS — Marketing Daily
- Efforts spread to verify claims of businesses who market themselves as environmentally friendly by Leslie Berkman, The Press-Enterprise
- Dollars & Sense by Lisa Schmeiser, San Francisco Chronicle (sfgate.com)
- Green Diary Rescue Daily Kos
- FTC Charges Companies with 'Bamboo-zling' Consumers with False Product Claims FTC.gov
- Green's Name in Vain Bohemian.com
- Too Green For Comfort Tehelka, India
- 'Green' claims by marketers go unchecked USA TODAY
- FTC Charges Three Companies With False Green Claims; Delays New Guides
Environmental Leader - Industry Ignored its Scientists on Climate
by Andrew Revkin, The New York Times - New Research: 18- to 34-Year-Olds Key to Green Economy
- USA Today’s Snapshots captured our research with partner Green Seal of what Americans think is most beneficial for the environment.
- Les achats verts américains résistent à la crise
La Tribune, France - What marketers say about greenwashing may help you not get fooled
by Shelby Wood, The Oregonian PDXgreen - Green products, jobs growing
by Andrea Billups and Lauren Whetzel, The Washington Times - What should Portland ad agencies and PR reps do about greenwashing?
by Shelby Wood, The Oregonian PDXgreen - Shell's Green Ads Take New Tack
The Wall Street Journal - What's Next in Green Marketing?
by Jacquelyn A. Ottman, MediaPost Marketing Daily - Green with honesty
by Karen Goldberg Goff, The Washington Times - Consumers Won’t Be Fooled: Greenwashing Index Cleaning Up Advertising
- UK Ad Watchdog Says 94% Of Green Ads Comply With Regulations
Environmental Leader - Some products' 'green' claims misleading, false
by Susan Salisbury, Palm Beach post - Companies May 'Greenwash' You Into Buying Products
CBS Dallas/Fort Worth - 3 On Your Side: Greenwashing
CBS Philadelphia - Environment: Green counting
by Joe Castaldo, Canadian Business Online - Eco-Buyer Beware
by Bryan Walsh, TIME Magazine - Claim Greenness at Your Own Risk
by Kevin Tuerff, Harvard Business Review - Greenwashing Index on San Diego Living
- GWI: Brandweek “Bright Idea for 2008”
- Can restaurant chains sell Las Vegans on their new eco-cred?
- Save the Planet, Lose the Guilt
(Newsweek International, July 7) - Everybody is going green, but is it for real?
NBC-TV Seattle affiliate featuring Kevin Tuerff (June. 16, 2008) - Avoid being 'green-washed'
ABC-TV Seattle affiliate featuring Kevin Tuerff (June. 17, 2008) - Texas duo patrols ads for abuse of eco-claims (Washington Times)
- Going Green? Soul-Search First
- Green Claims: A Great Opportunity to Connect—or Not—With Consumers
- Does Being Ethical Pay?
- Index on CNBC.COM
- Survey: Many Consumers Recall But Doubt Green Ads
- Survey: Many Consumers Recall But Doubt Green Ads
- Companies Can’t Fake It – Ad Age
- FTC reviews rules to keep advertisers true “green”
- Consumers can check integrity of green brands - KATU-TV (ABC) Portland
- Is it good for the environment or merely the company? - KEYE-TV (CBS) Austin
- Australia’s New Guidelines to Curb Green Lies
- Malaysia Palm Oil Ad Draws Scrutiny in WSJ
- U.S. News: A Way To Rate Green Claims
- Not All Businesses As Green As They Claim
- Ars Technica: Investigating carbon offsets: the real deal or greenwashing?
- FTC Holds First Public Workshop on Green Advertising
- NY Times: FTC Asks if Carbon-Offset Money Is Well Spent
- Greenwashing Index in Brandweek
- Consumers Put Ads to Greenwashing Test
- BA reprimanded over claim that new runway will reduce emissions
- As green gets attention, marketing ramps up
- FTC invites interested parties to comment on its Guides for the Use of Environmental Marketing Claims
- Joel Makower: The Six Sins of Greenwashing
- How to Buy Green (and Not Get Fooled)
