EnviroMedia Greenwashing Index
Promoted by EnviroMedia Social Marketing

  • Register
  • Login
  • RSS
  • Contact Us
  • The Ads
  • Submit an Ad
  • About Greenwashing
  • News
  • Commentary

News

Below you’ll find links to articles and news stories related to greenwashing and other environmental issues.

  • Index on CNBC.COM
  • Survey: Many Consumers Recall But Doubt Green Ads
  • Survey: Many Consumers Recall But Doubt Green Ads
  • Companies Can’t Fake It – Ad Age
  • FTC reviews rules to keep advertisers true “green”
  • Consumers can check integrity of green brands - KATU-TV (ABC) Portland
  • Is it good for the environment or merely the company? - KEYE-TV (CBS) Austin
  • Australia’s New Guidelines to Curb Green Lies
  • Malaysia Palm Oil Ad Draws Scrutiny in WSJ
  • U.S. News: A Way To Rate Green Claims
  • Not All Businesses As Green As They Claim
  • Ars Technica: Investigating carbon offsets: the real deal or greenwashing?
  • FTC Holds First Public Workshop on Green Advertising
  • NY Times: FTC Asks if Carbon-Offset Money Is Well Spent
  • Greenwashing Index in Brandweek
  • Consumers Put Ads to Greenwashing Test
  • BA reprimanded over claim that new runway will reduce emissions
  • As green gets attention, marketing ramps up
  • FTC invites interested parties to comment on its Guides for the Use of Environmental Marketing Claims
  • Joel Makower: The Six Sins of Greenwashing
  • How to Buy Green (and Not Get Fooled)
Greenwashing Index Rating Scale - 1 is a good ad, 3 is the midpoint and the ad is pushing it, 5 is total greenwashing

GWI Scoring Criteria

About Greenwashing

  • What is Greenwashing?
  • How Do I Spot It?
  • Why is Greenwashing a Problem?
  • GWI Scoring Criteria
  • Purpose of the GWI

Get Involved

Sign up on our mailing list to stay up-to-date with the Greenwashing Index.

Useful Links

  • Translate this page
  • “Climate Change Starts Here” blog
  • University of Oregon School of Journalism and Communications:
    Dr. Deborah Morrison, Ph.D.
    Dr. Kim Sheehan, Ph.D.
  • EnviroMedia Social Marketing logo

© 2008 EnviroMedia Social Marketing ~ Terms of Use

The ads posted and evaluated here are not submitted or rated by EnviroMedia Social Marketing staff and the opinions, views and statements found on this site do not necessarily reflect those of EnviroMedia Social Marketing, its principals or employees.