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In this advertisement, American Spirit is claiming that they grow their cigarettes in an earth-friendly form. They also state that the materials they use are recycled, and they utilize wind towers that promote a greener environment. In one regard, the company might be doing these things that are better for the environment. However, cigarette smoking is harmful for people, as well as the environment. Scoring this ad was difficult, due to the contradicting nature of the promotion. Does the company engage in producing a product that is better for the environment? I would say yes, but only in the way they are gathering the material and producing the product. The smoking of cigarettes is environmentally unfriendly. . It's contradicting to state that a product is greener, while also having a warning from the surgeon general explaining the health implications of smoking.


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