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Description:
Part of their larger "Smarter Planet" campaign IBM recently released this TV ad which opens with the words: "More than half of the energy we generate never reaches a single light bulb. Where does it go?" This eye-opening question drives an effective informational ad that is admirable precisely because it's not explicitly about an IBM product or service but a willingness to engage with others about solving very serious challenges related to America's outdated energy grid.
Part of their larger "Smarter Planet" campaign IBM recently released this TV ad which opens with the words: "More than half of the energy we generate never reaches a single light bulb. Where does it go?" This eye-opening question drives an effective informational ad that is admirable precisely because it's not explicitly about an IBM product or service but a willingness to engage with others about solving very serious challenges related to America's outdated energy grid.
A "smart grid" does not improve the overall efficiency of a coal/natgas power cycle plant. Eighty to ninety percent of the "half of the energy that never reaches a single light bulb" is lost at the creation of the electrical power, not in the transmission and distribution of the generated pwoer.