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According to the definition of Greenwashing, I gave this ad a good score. Since the ad does not make any claims other than the miles per gallon on the license plate, it is difficult to disern if this particular ad is being dishonest in any way because it is only showing one of their products. The only possible angle to attempt to discredit the company and this product would be to look into the accuracy of the miles per gallon that is posted on the back of the car's license plate. Miles per gallons are typically estimated by the Environmental Protection Agency, and are not always accurate. Several years ago, it was discovered that the EPA estimates were too generous to many cars. When the vehicle was tested for average MPG, it was often found that it did not live up to the number on the sticker.The ad itself does a great job in displaying the car as an environmentally friendly, green, vehicle. Placing the car in a field full of green grass and flowers shows the company is trying to paint a picture in the minds of consumers that this car should be a top choice for those thinking of the enviroment. By narrowing down the ad to MPG, the ad may be leaning toward the direction of low fuel cost for the consumer, rather than solely focusing on what the car does to help reduce its negative environmental impact.This is the reason I did not give the ad a perfect score. The ad may be more focused on low consumer cost, and the validity of the EPA estimate posted on the back of the vehicle may be suspect as well.I would suggest that the company in this ad highlight other aspects of the car as well. Does this low MPG rating translate into lower emitions into the enviroment? It is difficult to really know the full context of how green a company is with one ad for one particular car. Companies are now trying to establish themselves as environmentally friendly. To fully understand if this ad is true to it word, research would have to be done into Chevrolet to see if they have other evidence of trying to become green, rather than this one instance.


I think that the Chevrolet advertisement of the Aveos car is a very simple and impressive advertisement. The car is strategically placed in the middle of a field with nice green grass, colorful flowers, and a clear blue sky, which accurately portrays the message of a green environment. Chevrolet is not greenwashing their advertisement, or misleading the consumer by spending more time on claiming to be green rather than using their time to actually implement strategies to become more green. I rated Chevrolet on the Greenwashing Index scales with nothing higher than a three. I think Chevrolet did a great job of simply painting a clear picture for the consumer that this particular car is eco-friendly. Chevrolet didn’t use words or write a paragraph about how environmentally friendly they are; they just showed you a car that can help the environment and then let the consumer come to the conclusion that Chevrolet is being environmentally friendly. Chevrolet should continue using pictures with no words, like the one shown in the advertisement, for a couple of reasons: The first reason being that the bright colors in the advertisement catches the consumer's eye and grabs their attention. The second reason being that when you have no words on an advertisement it leaves the consumers imagination to take over while still having the product, like the Aveos, as the main focal point.

This ad that was featured in the "Economist" magazine seems to have some truth, but in a way making things look better than they appear. It shows a yellow Chevy Aveo in a field of flowers and grass, as it seems to belong there. There are no words on the picture, however it seems to be a little over the top in my opinion. This car is supposed to have up 30 mpg or more on the highway. Not too bad compared to the cars and trucks that GM makes. On the other hand, look how small this car is compared to the rest of the cars in America. Even though it gets 30 mpg or more on the "highway" how much does it get in the city? Why is Chevy just promoting that one activity? It also is promoting the fact that the car has a Tire Pressure monitor that that automatically tells you when your tire pressure is low. The fact is yes tire pressure does help your gas mileage, but is that the reason why they installed this feature in cars? In America quite a few years ago there was a huge ordeal about tire pressure and safety. This is when they started to install this feature, not because of trying to save gas. So yes it does help, but that is not the primary function of it. Also, tire pressure gages have been around for years it is not a big breakthrough. They also promote that the cars have an Active Fuel Management system that deactivates half of the engine's cylinders when they are not needed. This sounds good it is using less gas and is impacting the environment "less". In conclusion this ad seems to be Green Washing because a car is not part of a field with flowers all around it. Anything that uses gas impacts the environment. It does get better gas mileage than a lot of cars in America, but it is not a "Revolution". Now if the car got 100 miles per gallon I could see that yes it does have a lot less impact on the environment. They could change this ad so it does not seem like it gives off no emission and has no impact on the environment, because it does. So in my opinion it holds some truth and needs to be more specific about how it is really Environmental Friendly on all aspects.