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This ad focuses attention on a person's individual carbon footprint, and instructs us that we can "all do more to emit less". By focusing attention and responsibility on individuals BP implies that by individual action alone we can solve this problem. This is misleading - it is widely acknowledged that what is required is government regulation of business and that relying on simple voluntary individual changes to behaviour will be insufficient. It also implies that BP is concerned with the ideas of those 'in the streets' when in fact it is concerned only with profits.


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