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BMW is clearly innovating for the future of the world. This ad displays their attention to the planet, especially as noted by the last line: "the BMW Hydrogen 7; ready for the world when the world is ready".


Instead of creating the worlds first Biodiesel Hybrid plug in electric, BMW wastes its time with Hydrogen. Hydrogen has to be made. Where will it come from and how will it be made? How much energy will it take to make. Will people be able to get it? Yet again, a car company thinking too far out of the box and no practicality taken into the equation. Great, water comes from the tile pipe, but the whole idea is a pipe dream for fifty years from now. We need a Biodiesel Hybrid plug in electric now, not another 150,000 dollar pipe dream.