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Description:
Green peaces greenwashing campaign says "Clean up your act not your image." Coca Cola is a master of image. Coca Cola tries to present its Corporate Social Responsibility side in its latest Big Red Truck Live Positively campaign. Water is blue gold. The privatization of water and other resources encourages a lack of accessibility to all income levels. Dasani uses 2x the amount of water to make/recycle the plastic bottle as to fill it. Even if bottles are made from 30 plant material planting trees is not enough to clean the waste from making or shipping the bottles. For the sake of their own health consumers need to use stainless steel water bottles boil and filter their own water and do everything possible to prevent water pollution not just donate to environmental organizations like the WWF. Coca Cola needs to have a green fleet of big red trucks if they really want to talk about environmental responsibility and delivering sustainable happiness for future generations. If Coca Cola food/beverage industry leader would convert all big red trucks into a green fleet thats all I want for Xmas.
Green peaces greenwashing campaign says "Clean up your act not your image." Coca Cola is a master of image. Coca Cola tries to present its Corporate Social Responsibility side in its latest Big Red Truck Live Positively campaign. Water is blue gold. The privatization of water and other resources encourages a lack of accessibility to all income levels. Dasani uses 2x the amount of water to make/recycle the plastic bottle as to fill it. Even if bottles are made from 30 plant material planting trees is not enough to clean the waste from making or shipping the bottles. For the sake of their own health consumers need to use stainless steel water bottles boil and filter their own water and do everything possible to prevent water pollution not just donate to environmental organizations like the WWF. Coca Cola needs to have a green fleet of big red trucks if they really want to talk about environmental responsibility and delivering sustainable happiness for future generations. If Coca Cola food/beverage industry leader would convert all big red trucks into a green fleet thats all I want for Xmas.
This ad is an international one. I have seen it in Brazil where they include all their initiatives in sustainability. This is not completely false, and I think they are trying to really do something. What is overstated is how PET bottles are harmful to the environment.