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Green Police Audi

February 8, 2010
Submitted by pimousse3000

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pimousse3000’s of france gave this ad a 0

As a French I think this is incredible to see such a Ad on TV! Moreover it was broadcasted during the superbowl. What a shame... In France we have "laws" to limit the greenwashing effect in Ad's, even if it's not really efficient. Anyway we're lucky enough to avoid such a vomiting lie!

Other Ratings:

km1585@txstate.edu of Austin Texas did not give this ad a rating
April 8, 2010
Comments:
While the ad is very entertaining, I believe it to be slightly misleading in the over-exaggeration of the "green police" vs. the clean burning diesel.
hsonka7 gave this ad a 2.2
April 8, 2010
Comments:
I gave a majority of good scores for this ad because I felt it did a good job at getting the point across in a clever and memorable way. The only one I rated a little higher was for exaggerating how green their product really is. Audi’s are eco-friendly cars compared to other automobiles, but it is still a car and bad for the environment. The ad went a little overboard on giving examples of how green they really are. The “green police” would arrest people for small things such as drinking out of a water bottle or being in a hot tub with the temperature too high, and then let the Audi go as being okay. It got the point across very well and made an impact, but did exaggerate quite a bit. I thought it was pretty clever at the end when the green police gives an actual police officer a ticket for drinking out of a foam coffee cup. I think that Audi should keep their focus on having a “green” car because that is what people are looking for in this age, but should maybe have a more serious ad on the impact their eco-friendly car has on the environment.
fbedgood of austin gave this ad a 3.6
April 9, 2010
Comments:
OpinionI believe “Audi Super bowl ad Green Police” ad has greenwashing to it. The ad is very funny but you have no clue what the product is or what the ad is about until the very end. It doesn't seem to make sense how any car could be completely green. I believe the ad is very funny but is over done. With regards to greenwashing I'm sure that the company employees enjoy plastic bags at the supermarket, use batteries for their favorite electronics, throw orange peals in the trash, have florescent light bulbs in their homes, drink bottled waters at their meetings, or enjoy a nice dip in the hot tub. The end of the video states the car has clean diesel, which is odd because how can fuel be clean? RecommendationsBe more realistic. It was a cute and funny video although overly green. Tone down the green police and focus a little more on the car. I know nothing about the car after seeing the ad. I had to watch the video again because I forgot what the car looked like.
cc1466@txstate.edu of San Marcos did not give this ad a rating
April 15, 2010
Comments:
The ad catches my attention right away becuase the first thing they mention is Lexus' first hybrid came out before Youtube was around. Also they mention that Lexus hybrids have traveled 5.5 billion miles, which obviously shows that they're ahead of the curve in hybrid cars.
fabioclick of figline valdarno gave this ad a 2.4
October 27, 2009
Comments:
Audi is not a LPG or methan car, so it should not criticize the entire system ...
km1585@txstate.edu of Austin Texas did not give this ad a rating
April 8, 2010
Comments:
Due to the sliders not working (Chrome, Firefox, and Safari) I will post my rating points here.1) I believe that this ad is slightly misleading by its words, more from lack of information rather then intentional misleading words. I give this criterion a 3.52) The ad is intentionally fictional for greater effect, but I do not believe these to be misleading for the green message Audi is trying communicate. I give this criterion a 1.53) The ad makes a claim about clean diesel that is very vague about its impact on the environment. There is no comparison to what a ‘normal’ diesel is considered. I give this criterion a 34) I do not believe that there is exaggeration on how green the company is but the greatly exaggerated fictional environment that the ad is shot in bolsters their stance on green initiatives. The green police in the ad make every little thing an environmental infraction, except driving the Audi. I give this criterion a 4.5) Information lat is left out of the ad, even in the small print, is what exactly clean diesel is and how much different the emissions are when compared to traditional diesel and gas powered vehicles. I give this criterion a 3
petr gave this ad a 3.8
February 12, 2010