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Easyjet CO2 claim

November 24, 2008

Spargo’s of Netherlands gave this ad a 4.4

I do think Easyjet has good initiatives to reduce CO2 emission from their planes However this advertisement claims that flying is environmentally more friendly than driving a Prius. Apart from the fact that emissions on a higher altitude are more harmful, they seem to have used a comparison that is very positive for Easyjet.

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4.5 AVERAGE RATING

Easyjet CO2 claim

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yuannian gave this ad a 3.2
August 30, 2010
decent weasel gave this ad a 3
August 25, 2009
Comments:
It seems the best option would be to take a bus. Air travel has the advantage of numbers; instead of having large numbers of vehicles with relatively small numbers of people in each, you just have one big vehicle that makes a single trip. This is by nature more efficient. But aircraft are, by their nature, less efficient than ground vehicles - for example, Joint Strike Fighter demonstrator was actually shipped overland ( http://www.jsf.mil/news/documents/20090427LM_STATICF35.rtf ) rather than flown to a new location because it simply cost too much to fly it.
wakakotakagi of Los Angeles gave this ad a 5
February 18, 2009
eurobob of Folkestone, UK gave this ad a 5
January 23, 2009
jaumejosa gave this ad a 5
January 9, 2009
Green-Rising-Marketing of Salt Lake City gave this ad a 5
December 17, 2008
Comments:
I agree, and rated it 5 on everything, b/c it fits so solidly in with what is being rated. It IS vague...it makes a comparison but does not substantiate it (an obviously outlandish claim that most would like to see backed up), and the comparison is very hard to believe. Perhaps they are comparing emissions during travel, and are negating emissions during take off and landing which are the highest and use the most gas...I think propelling a multi-ton vehicle and all its cargo into the air, would not compare well with a prius. I initially wanted to say good for them for raising people's awareness about carbon emissions when flying, but the claims they make just seem preposterous. Holly Caughron Green Rising Marketing www.greenrisingmarketing.com
Milieunet of Utrecht gave this ad a 5
November 24, 2008
Comments:
This is unbelievable. This is super greenwashing. Never seen before.