« Back to the Ads page

Nestle's ecobottle

May 2, 2008
Submitted by thecynic

3.3 AVERAGE RATING

Nestle

Tags:

thecynic’s of Winnipeg gave this ad a 2.8

Several Nestle bottled water brands, including Poland Spring, advertised their new ecobottles. The bottles have 30% less plastic, and can be recycled (that not any different, they could always be recycled, but why not mention that anyway). they ignore the fact that many still end up in the landfill, or worse on the side of the highway. Anyway, it's still 70% of the plastic that takes energy to produce and then kicks around in a landfill for 500 years.

Other Ratings:

jonat92 of Dallas, TX gave this ad a 3.8
September 16, 2008
Comments:
To me, these are the most deceptive kind of ads because they fail to address the broader impact of the product itself. Yes, this specific bottle of water may be slightly (and I do mean slightly) better than a competitor or its own previous bottle, but the carbon-intensive process of producing and then recycling that bottle and the privatization of public water resources makes this misleading in spirit.
SeaTail gave this ad a 4
August 4, 2008
Comments:
Making the bottle thinner and "100% recyclable" doesn't make it "eco". It's still gonna A) lie in a landfill for an awfully long time B) lie in some gutter or streetcorner or field or forest for a long time, C) be recycled (only some of them) or D) be incinerated, so we inhale the fumes.
Number256 of Alberta gave this ad a 4.2
June 11, 2008
Comments:
I don't care about the bottle at all, it's nice that they somewhat reduced packaging. I dislike the fact that they bottled the water and then shipped it around the world! People don't realize that local tap water is regularly as clean or cleaner that bottled water. The fact that they still have to make and package, and then transport something that most of us have locally is heinously wasteful. This ad just redirects your attention to something else.
Mr Common Sense of Oregon gave this ad a 1
May 31, 2008
Comments:
Sorry to disappoint, but this ad is not greenwashing - it is showing improvements made in their beverage packaging. I'll take 12 gram package of bottled water over a 30gram weight Coke or Gatorade any day. By the way, bottled water is one of the few items in the grocery store where the price actually keeps dropping..
sonicbluetm of Chicago, Illinois, USA gave this ad a 5
May 22, 2008
Comments:
I come from an ex-communist country (Poland) where selling water was unimaginable. We used joke about it before 1989. This is literally a joke.
bananaboat of Oshawa, ON, Canada gave this ad a 4.2
May 21, 2008
Comments:
Nestle (the worlds largest water bottling company) pumps more than 500 000 gallons of water from a Michigan aquifer to be shipped out of the state and sold as "Ice Mountain" They pay next to nothing to steal this water, a public resource, which used to belong to the citizens of Flint.
esc of basking ridge, nj gave this ad a 3.4
May 16, 2008
Comments:
The energy required to create and transport bottles makes them non-green by definition.
garbageman of toronto gave this ad a 3.8
May 15, 2008
Comments:
Reducing plastic is only one small issue around the larger problems associated with bottled water. THERE WILL NEVER BE ANYTHING GREEN ABOUT BOTTLED WATER. Use tap water. Filter it at source. Bottled water is a massive waste of our resources.
Madeira of New York gave this ad a 2
May 9, 2008
Comments:
well I have to give them props for reducing plastic use, and label size, even though it probably gives them a better profit margin it is nice to see.
Brian Griffin of South Florida gave this ad a 2.6
May 6, 2008
Comments:
Nestle reduced the plastic in the bottle, cutting their materials cost (and likely improving profit) and spun it off as being more green. Gotta give them props for the marketing spin.
Jensen of Carlisle, PA, USA gave this ad a 3.2
May 4, 2008