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Fiji Water at Expo West

April 30, 2008
Submitted by jdorf

4.6 AVERAGE RATING

Fiji Water at Expo West

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jdorf’s of San Francisco gave this ad a 4.8

Fiji Water had a 20' X 20' booth at the Natural Products Expo in March. I think they should be the poster child for this site!

Other Ratings:

Jouhl gave this ad a 5
August 24, 2010
Comments:
I don't understand how bottled water could be green. Its not possible when there are alternatives to using a disposable bottle such as reusing a glass bottle.
Paco of Barcelona gave this ad a 5
September 17, 2008
Comments:
If they really want to be green, better sell water in their ownn area, in greener container, reusable 8 or 16 liters glass bottle. Sending water overseas is unnecessary unless you get a big revenue as it's that case. This company is not a green company.
frigoa of chicago gave this ad a 4.2
August 25, 2008
Comments:
Fiji is actually among the worst environmental offenders. Its bottle labels contain the most benzene rings (to make them shine and glitter).
SeaTail gave this ad a 5
August 4, 2008
Comments:
Without a clear message about why Fiji water is greener than any competitor (including the tap) this is straight-up greenwashing.
Wheepickle of Portland gave this ad a 4.2
May 14, 2008
Comments:
To add insult to injury, I attented this show and to may great dismay found extremely limited recycling opportunities for all the paper, bottles and cans that these companies were handing out. Fiji included! I witnessed mounds of plactic bottles ending up in the garbage at a show that talks about environmental issues :(
Rockstar of Grayville gave this ad a 4.8
May 8, 2008
Comments:
Carbon nuetrality is also a joke. It allows company's to simply buy their way green without changing behavior. Not only is it water in a PLASTIC BOTTLE, it is pumped from FIJI and then shipped here. Every drop is definitely greenwash.
sutherix of Fort Collins, CO gave this ad a 4.8
May 6, 2008
Comments:
There is nothing, absolutely nothing more absurd than claiming that bottled water is somehow an environmentally acceptable choice. Bottled water is the poster child for what is wrong with American consumer culture. People know this, consequently it is one of the best vehicles for greenwash. In general, there is an inverse relationship between unsustainable luxury and susceptiblility to greenwash. Bottled water is the penultimate examplar of this rule. On Fiji's web site, they have all sorts of rubbish about container deposit laws and how states that utilize this mechanism have high recycling rates. A much better mechanism is a tax on the raw materials destined for the packaging with the revenue diverted to subsidizing products made from recylced materials. Under this paradigm, the consumer pays the full costs of the luxury of over packaging. Also, manufacturers of products made of post consumer recycled materials have a leg up on competitors that utiize raw materials.
Jensen of Carlisle, PA, USA gave this ad a 3.6
May 1, 2008
Comments:
While Fiji is doing a good job at reducing their carbon emissions (going carbon neutral), this is not an excuse for making people think that drinking bottled water is a "green" thing to do. Trumpet your accomplishments, but don't pretend that bottled water itself can be completely green, because it has fundamentally unsustainable characteristics.